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Automated Publishing Solutions Wave2

Wave2 Publishing Platform. Accelerated production of design-intensive (High Def) documents. Solution Components. Adobe InDesign ServerThe creative power and flexibility of InDesign CS2, running as a server for automated document building Wave2 Publishing PlatformJava server on J2EE driving InDesi

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Automated Publishing Solutions Wave2

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    1. Automated Publishing Solutions – Wave2

    2. Wave2 Publishing Platform Accelerated production of design-intensive (High Def) documents

    3. Solution Components Adobe InDesign Server The creative power and flexibility of InDesign CS2, running as a server for automated document building Wave2 Publishing Platform Java server on J2EE driving InDesign Server Sophisticated rules engine controlled by creative staff InDesign plug-ins to tag variable content placeholders Prebuilt application for Web-to-Print; API for custom user interface Built-in XML content store; or connect to your DAM, CMS Professional services Solutions consulting Application training and support Integration with content repositories and digital presses Custom Web interface development Template creation

    4. Wave2 Applications Self-serve customized collateral: created in the field on demand Self-serve localization of branded sales and marketing materials Accelerated in-house production of data sheets, brochures Cost-effective production of customized catalogs Personalized marketing communications

    5. Applications: Corporate Marketing, Sales, And Advertising Cost-effective production of customized catalogs Self-serve customized collateral: created in the field on demand Accelerated in-house production of data sheets, brochures Self-serve localization of branded sales and marketing materials Personalized marketing communications Regaionalized ads, Cost-effective production of customized catalogs Self-serve customized collateral: created in the field on demand Accelerated in-house production of data sheets, brochures Self-serve localization of branded sales and marketing materials Personalized marketing communications Regaionalized ads,

    6. Why Automate Customization of Marketing Materials? Dramatically better response rates and sales conversion rates Response to print direct mail campaigns improve 11% - 34% when personalized But relevance pulls response rates 3 times higher than personalization alone* Customization with automation makes relevance cost-effective on a mass scale Reduced time to market Enables one-to-one marketing

    7. Wave2 Publishing Platform: Benefits Boosts response/close rates: Customers respond better to more relevant information Shorten time to market: Automation enables quick turn-around of new promotions Leverages CMS and DAM systems: Automates multi-channel production of visual materials from the asset store Cuts production costs: Eliminates stale print inventories Improves productivity: Manual labor gets distributed, similar to Web CMS Leverages standards: Natively handles XML-tagged content; Supports all popular Web development platforms

    8. What’s Different About Wave2 ? Sophistication of the rules engine Multiple templates + rules = better results for content that varies widely Reacts to new content conditions Ease of integration with corporate infrastructure J2EE, all major Web platforms (JSP, PHP, ASP) API to connect to any DAM, CMS Builds live jobs as well as final documents Accelerates production for creative-service team (creates editable InDesign documents) Enables self-serve for rest of the organization

    9. Demonstration

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