Hallmark. Retailer Report Ryan Kozar Denise Burkholder Erin Beyer. 1910 – Joyce Clyde Hall starts wholesaling postcards 1911 – Joyce and his brothers form Hall Brothers 1925 – The word "Hallmark" first starts to appear on cards 1928 – "Hallmark" now appears on all cards
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1911 – Joyce and his brothers form Hall Brothers
1925 – The word "Hallmark" first starts to appear on cards
1928 – "Hallmark" now appears on all cards
1944 – The slogan, "When You Care Enough To Send the Very Best" is first used
1949 – Hallmark signature and crown logo created
1954 – Name officially changes to Hallmark Cards, Inc.
1956 – Company moves to Kansas City, Mo.
1966 – Hallmark International organized
1994 – Hallmark Gold Crown® Card becomes the first consumer-reward program in the greeting card industry.
1996 – Corporate Web site launched: Hallmark.com
2002 – Donald J. Hall Jr., grandson of Hallmark founder J.C. Hall, is named president and chief executive officerHistory
That Belief Drives their Mission to Help People…
“When You Care Enough to Send the Very Best”Mission
Net Revenues of $4.2 Billion
Worldwide: 18,000 Full-Time Employees
Creative Staff of 800 Artists, Designers, Stylists, Writers, Editors, and Photographers
More than 48,000 Products in its Line at Any One Time
Publishes Products in More than 30 Languages and Distributes in More than 100 CountriesBackground