Brand stamps what consumes you? - PowerPoint PPT Presentation

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Brand stamps what consumes you?

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  1. Brand stampswhat consumes you? AnshulAgarwal Kim Byrd Megan Harrison Rick Maturo Kristina Schiller

  2. Think back to 2004…

  3. Exclusivity

  4. Community

  5. Brand Stamps

  6. How it Works

  7. Brand Stamps

  8. Members Only • Exclusive promotions, product launches, interactions

  9. Multiple Classes • For low-involvement or CPGs use tiers

  10. Consumer Benefits • Brand Community 2.0

  11. Consumer Benefits • Increase Brand Affiliation

  12. Marketer Benefits • Promotes competitive spending

  13. Marketer Benefits • Promotes power, influence, and desire

  14. Marketer Benefits • Gives brands exclusive access to actual brand owners

  15. Marketer Benefits • Increase repeat purchases

  16. Marketer Benefits • Offers one-to-one, personalized communications

  17. Potential Limitations

  18. Repeat Purchases CONSUMERS MARKETERS One-to-One Communication Brand Affiliation BRAND STAMPS Influence Opt-In Brand Owners ONE TO ONE Competitive Spending Brand Communities