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Brand stamps what consumes you? - PowerPoint PPT Presentation


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Brand stamps what consumes you?. Anshul Agarwal Kim Byrd Megan Harrison Rick Maturo Kristina Schiller. Think back to 2004…. Exclusivity. Community . Brand Stamps. How it Works . Brand Stamps. Members Only . Exclusive promotions, product launches, interactions . Multiple Classes .

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Brand stamps what consumes you?


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brand stamps what consumes you

Brand stampswhat consumes you?

AnshulAgarwal

Kim Byrd

Megan Harrison

Rick Maturo

Kristina Schiller

members only
Members Only
  • Exclusive promotions, product launches, interactions
multiple classes
Multiple Classes
  • For low-involvement or CPGs use tiers
consumer benefits
Consumer Benefits
  • Brand Community 2.0
consumer benefits1
Consumer Benefits
  • Increase Brand Affiliation
marketer benefits
Marketer Benefits
  • Promotes competitive spending
marketer benefits1
Marketer Benefits
  • Promotes power, influence, and desire
marketer benefits2
Marketer Benefits
  • Gives brands exclusive access to actual brand owners
marketer benefits3
Marketer Benefits
  • Increase repeat purchases
marketer benefits4
Marketer Benefits
  • Offers one-to-one, personalized communications
slide20

Repeat Purchases

CONSUMERS

MARKETERS

One-to-One Communication

Brand Affiliation

BRAND STAMPS

Influence

Opt-In

Brand Owners

ONE

TO

ONE

Competitive Spending

Brand Communities