Provide Customization At Scale With Perfect 3D Product Visualization

1. Provide Customization At Scale With Perfect 3D Product Visualization ================================== 3D Product Visualization & why do you need to realize its potential If you are the seller of a small range of non-customizable products, 3D product visualization may not be the right choice for you– a simple product photography should be all you require to show off your offerings. If you are selling complicated, configurable products, and also have the technology to create much more product attributes than that could ever get manufactured or photographed, then a 3D product visualization software can be priceless, allowing you to show every potential product option to the prospects so that they can act on an informed purchase decision. 3D product visualization technology creates realistic computer- generated images that show off products at their absolute best. Users can choose between endless animated selections of technical construction options, colors, materials, textures, and dimensions. CGI products can be rotated a full 360-degrees, viewed against real-life backgrounds (thanks to AR), and “used” within multiple simulated realities (with VR)–the possibilities are simply endless. It’s an obvious choice for companies looking to provide customization at scale. Customization and Self-Service: Why 3D Product Visualization Technology Is Just Perfect Buyers want customization, and manufacturers are understanding it. Why? a) Because they want to keep their customers, and (b) because they can. Traditionally, customization meant more complexity, more parts, more errors, and reduced profits. But Industry 4.0 technologies like additive manufacturing (3D printing), networked production, high-speed data transmission, and automated factories are bringing the barriers to entry down, switching the supply chains from global to local, and making a 'batch of one' production hugely profitable for the very first time. The B2B buyer has changed. They live in a B2C world that’s dominated by different services like Amazon, Netflix, and Google, and they demand the same “have it your way” buying experiences when they go to their work. They want personalization, but don’t want the “person”! 70-80% of B2B decision-makers say they never actually want to talk with a sales rep in person ever again after COVID. They wish for self-service, and the ability to configure and purchase the products independently, at their own speed, wherever they are in the world. As if that wasn’t enough, they want to be able to do it through any device they wish to use at that time.

2. The increasing demand for self-service and the related impossible levels of customizability leaves the manufacturers of specialized and configurable products in a situation of dilemma. They need to provide non-technical end- customers with the tools needed to configure products that are as technical as biotech instruments without a product expert or an engineer on hand. The solution to this dilemma arrives in the form of visual CPQ and 3D product visualization technology it encompasses. With visual CPQ, buyers can easily configure their products independently through interaction with 3D product renderings within a highly intuitive visual interface. They can point and click, drag and drop to change parts, dimensions, colors, materials, etc., with the advanced product and pricing rules that are built into the software’s backend, overseeing the entire process. These rules (logic statements) are then carefully arranged to make sure that every single configuration is optimized with each customer’s unique needs and the manufacturer’s efficiency and profitability targets. This visual CPQ tool, handling complicated configurations is called a 3D product configurator. Until very recently, these configurators were reserved for use by sales reps as internal tools, or at best by end-customers and sales reps sitting side-by-side. With access to this technology, new sales hires have now transformed overnight into the top performers and product experts with a stupendous visual understanding of the products they sell. Today, visual CPQ providers like KBMax allow the visual product configurators to get embedded in customer-facing, B2B eCommerce websites, revolutionizing their potential to provide mass customization at scale. Manufacturers can easily automate and increase customized production without even hiring more sales reps or engineers. It’s an ideal arrangement for buyers, too, more so the Millennials who are now beginning to dominate the known buying roles. This is a generation that values IQ (i.e., advanced tech) over EQ and then identifies product needs through their independent online research before reaching out to a sales rep. How 3D Product Visualization Software Relaxes Strain And Ensures Better Sales What stops the buyers from purchasing? It’s not just the lousy sales reps. Or competitors’ better products. It’s pure stress! Buyers are under a lot of pressure to make perfect purchase decisions and then derive maximum value from the budgets that they control. And this tends to be incredibly stressful. “From a psychological perspective, stress shortens attention spans, escalates mental exhaustion, and encourages poor decision making,” says Steve W. Martin of the University of Southern California Marshall School of

3. Business. It results in an analysis paralysis that prohibits buyers from spending large amounts, even on the products that may reduce their stress over time, in the end. Manufacturers wishing to reduce any uncertainty, ambiguity, and information-overload in the buyers need to do so visually. Humans are “visual animals.” 65% of us are visual learners and, when it comes to retaining the information, images get absorbed 60,000 times faster than text. Forget about describing your products to the buyers in explaining why they are the best on the market–show them with 3D product visualization services. It’s a highly powerful differentiator that delivers a high-quality and high-tech brand image to the prospects investing in big-ticket items. Enabling the buyers to see customized products before purchase increases the conversion rates and deal sizes while also reducing the frequency of any chargebacks, returns, and refunds even. It also connects the buyers to products and brands on a deeper and more emotional level, improving the overall customer satisfaction and retention. NanaWall: 3D Product Visualization In Unknown Territory California-based company, NanaWall, is a prime instance of a company using 3D product visualization to make the lives of their sales reps, engineers, and customers much more painless than ever, delivering product information with ease and then streamlining buying journeys. NanaWall creates a range of innovative folding, sliding, and the frameless glass wall solutions used in the residential and their commercial properties. They have been in the business for more than 30 years, and over time their range has become much more advanced and complicated, so much that conveying the product information became pretty challenging. NanaWall’s executive team recognized that their products would be best, if sold “visually.” So they began redesigning their customer experience around 3D product visualization. They built an animated 3D product configurator in their website, allowing the buyers to customize their own glass wall systems, giving them a 100% understanding of all the products on offer. Advanced product and pricing rules within the 3D product configurator ensure that a system that’s configured is feasible and totally error-free. Product configuration data that is collected during the visual buying experience is output for XML, which gets picked up by AutoCAD and SolidWorks, and then modeled. Sales and engineering bottlenecks now get cleared up, allowing the reps to focus on active selling and then the engineers to keep up with innovation.