3D eCommerce Fundamentals You Can't Ignore

1. 3D eCommerce- Fundamentals You Can't Ignore! =============================================== While technology has always made its presence felt in everyone’s daily life, its importance was realized during the time of a global pandemic. This importance though, existed well before the customers realized it. Manufacturers and 3D e-commerce vendors knew about it much before. The visual nature of e-commerce has turned the expectations of everyday customers on their heads. In the present scenario, it’s no more about going out there, choosing and physically interacting with the products before making a purchase, but something entirely else. Visual 3D e-commerce brings products together on a singular platform. It works seamlessly in the merger of technologies like 3D visuals and AR(Augmented Reality) embedded right into every web and app page to provide customers with an immersive representation of products. For manufacturers of complex products too, B2B ecommerce integration renders amazing customer experiences. Simple haptic touches like swiping, touching, or dragging are key elements in making these experiences interactive and user-friendly. If we bring retailers into the scenario, they have started making use of AR and 3D visualization in their physical stores as well. In another dimension though, 3D e-commerce is being used by manufacturers for boosting customer engagement, give a boost to sales, and many other ways to edge out ahead of the competition. Why B2B E-Commerce Experience is Becoming Popular? Yes, we are here to discuss something else, but the popularity of 3D e-commerce can only be attributed to how perfectly and seamlessly it engages the customers. They are the focal point of everything, and it is their final experience on the website that translates to revenue-based results for enterprises. 3D e-commerce is not just immersive, it also makes every single customer feel involved in their overall purchase process, which is what CPQ for B2B ecommerce is all about. And once customers get the hang of this experience, there’s no looking back to a company’s growth. 3D E-Commerce Fundamentals Understandably, there are many e-commerce vendors still working with 2D images but are now looking to make a switch to 3D. If you are one of them, you can’t go all ahead with technology without getting the basics right. For 3D B2B e-commerce integration, certain basics or fundamentals need to be taken into account before proceeding ahead with the execution. Here’s a look at a few of such fundamentals- 1- A Sound Digital Strategy If we begin with AR and its role in 3D e-commerce, the opportunities to improve the customer experience through every point of the purchase process are just endless. In terms of strategy

2. too, you might look to go with 3D ads on social media at the beginning for instance, but having a digital strategy is an absolute must. There are just too many factors that finally lead to an executable 3D experience for the end customer, and all of it has to manage in a streamlined manner. Mark out a distribution channel that you think makes the most sense by analyzing the business objectives first. These objectives can be building engagement, making a better brand, and so on. Once you have that addressed, the focus should be only on making it scale up and nothing else. 2- A Team of 3D Experts The right use of AR heavily relies on the kind of 3D models that are to be used, as it ensures as realistic of experiences as possible. The same also holds for many 3D e-commerce brands as well. 3D models are a testimony to the kind of quality their physical products have. The 3D render should therefore look as realistic as possible. This accuracy should extend to all the different brands and vendors with the right team of 3D experts. Now, the same can be done either internally or through external partners but ensuring the best B2B ecommerce experience is easily done with the right 3D assets that are optimized for various digital channels. 3- Proper Integration with the Site Embedding the right 3D models on the website can seem as simple as writing a few lines of code. What you will be surprised to know is that it’s limited only to an efficient platform approach that also has hosting and delivery of 3D models included CPQ for B2B e-commerce is critical for making sure that your web page does not slow down and disturbs the overall customer experience. If you already have a presence on an e- commerce platform, then an existing plug-in or app can be your best bet. Closing Thoughts Yes, implementing 3D and AR a reality is not very difficult, but it’s something that needs to be done with utmost care and a proper understanding of what the technologies are bringing to the table. Once done with its application, you should also make constant monitoring a habit and then take suitable action to keep the performance as optimized as possible. It will yield better ROI in the future for sure. It’s 3D e-commerce after all, and happy customers become loyal ones in no time.