uControl – week2 - PowerPoint PPT Presentation

slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
uControl – week2 PowerPoint Presentation
Download Presentation
uControl – week2

Loading in 2 Seconds...

play fullscreen
1 / 2
uControl – week2
92 Views
Download Presentation
kayo
Download Presentation

uControl – week2

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. uControl – week2 7 5 4 2 1 • Automated service, repeat usage • Consumers: segmented by venue and age. Initially target larger venues and younger people • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Co-creation • Billboard owners • NFL/NHL/College Stadiums • Billboard Network Operators • Improve experience •  CPM 6 3 • Intellectual Property • Systems Integrators • Marketing agencies • Billboard operators • Wifi/3G/NFC • Signage Player • Display •  Ad effectiveness Advertisers/ Brands Sponsors • On display • Marketing agencies • Smartphone 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Software Licensing & Support • Charge per connections • CPM per week

  2. uControl – week3 7 5 4 2 1 • Automated service, repeat usage • Consumers: segmented by venue and age. Initially target larger venues and younger people • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Marketing agencies • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Improve experience • Co-creation • Venue owners • NFL/NHL/College Stadiums 6 3 •  CPM • Creative content • Intellectual Property • Systems Integrators • Marketing agencies • Systems Integrators • Marketing agencies •  Ad effectiveness • Billboard Network Operators • WiFi/3G/NFC • WiFi/3G/NFC • Billboard operators • Signage Player • Display • On display Advertisers/ Brands Sponsors • Marketing agencies • Smartphone 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Software Licensing & Support • Advertizing revenue • OEM model; (white label games)