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Mobile Gaming

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  1. Mobile Gaming Jen Wu, Senior Analyst NY Games Conference September 2008

  2. How many mobile gamers are there? • 21.4% of the US mobile population, or 48.4 million, play games on their phone each month. • Of these, about half play games only occasionally, and the other half do so more than once a week. 3-month average ended July-08

  3. What’s growth like? By type of game… % Growth, July-07 to July-08 % Growth, July-07 to July-08 Driven by iPhone. 3-month average ended July-08

  4. Advanced browsers show accelerating growth 3-month average ended May-08

  5. Still, browser gamers are low in number 3-month moving averages

  6. Major operator decks: seeing some shifts • Number of game titles (browser or downloadable application) by genre Months of July-07 and July-08

  7. … But still doesn’t line up well with demand # of genre game titles offered on major carrier decks % of game downloaders who purchased genre Months of July-07 and July-08

  8. Though relatively flat, downloading games has grown Up 14% YOY.

  9. Recent growth from free games -3% -21 +61

  10. Mobile social networkers love games

  11. Technology drivers

  12. Browser game reach, by OEM • % of OEM’s users that play mobile browser games Smartphones 3-month average ended Apr-08

  13. Smartphone users are browsing and gaming

  14. Smartphones Continue to Proliferate 7% Smartphone = Palm, Windows, Symbian, RIM, Linux, Apple O/Ses

  15. And Moving from Geek to Chic January 2005, US 45 models June 2008, US 154 models

  16. 3G impacts gaming more subtly than other areas

  17. Notes • Notes: • Data reflects individual mobile users age 13+, as opposed to subscription lines or accounts. • Survey respondents who use more than one mobile handset are asked to identify and base their responses upon their activity on the primary handset. • Time periods are as indicated on each page. Three-month averages reflect monthly activity or ownership metrics on a three-month moving average. • Sample size, 3 months ending July-08, United States: 30,594

  18. Appendix: Trends in mobile gaming % Growth, July-07 to July-08

  19. Appendix: Flash Supported by a Growing Number of Handsets US, 3-month averages.

  20. Appendix: US market growth YOY by age

  21. Appendix: Game genre examples • Casino, such as Blackjack or Texas Hold’em Poker • Card, such as Solitaire or Uno • Board, such as Monopoly or Chess • Retro, arcade such as Pac Man, Frogger or Pinball • Sports, such as Midnight Pool or Madden ‘06 • Racing, such as 2Fast2Furious or MotoGP • Word or Number Puzzles, such as TextTwist, WordJong, or Sodoku • Quiz, such as Trivia Pursuit or Who Wants to Be a Millionaire • Arcade puzzle, such as Tetris or Bejewelled • Action, such as Splinter Cell Chaos Theory or Tomb Raider • First person shooter, such as Call of Duty or Duke Nukem • Strategy or Role Playing Games, such as Sims or Ancient Empire II