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Japan Goes Bananas For a New Diet

Japan Goes Bananas For a New Diet. What’s Going on?. The “Morning Banana Diet” has swept the nation. . Facts and Figures. Demand has driven Dole Japan to increase banana imports by upwards of 25%. Banana prices have risen by 20% in Japan due to shortages.

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Japan Goes Bananas For a New Diet

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  1. Japan Goes Bananas For a New Diet

  2. What’s Going on? • The “Morning Banana Diet” has swept the nation.

  3. Facts and Figures • Demand has driven Dole Japan to increase banana imports by upwards of 25%. • Banana prices have risen by 20% in Japan due to shortages. • 70% - 80% increase in weekly banana sales.

  4. What are the determinants? • Trend/popularity • Media

  5. Now: Demand Increase

  6. Results (now): Supply Increase

  7. Shift in both curves

  8. Predicted Outcomes Demand will decrease = banana surplus

  9. Bibliography Toyama, Michiko. "Japan Goes Bananas For a New Diet." Time. 17 Oct. 2008.CNN.18 Oct. 2008 <http://www.time.com/time/world/article/0,8599,1850454,00.html?imw=y>.

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