Campaign rhetoric. Rhetoric. The effective or persuasive use of language (or communication) The study of such use Visual rhetoric. Two views. One view of rhetoric sees it as the best means to find truth Let truth and falsehood grapple
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The Seven Propaganda Devices
Since war is particularly unpleasant, military discourse is full of euphemisms. In the 1940's, America changed the name of the War Department to the Department of Defense. Under the Reagan Administration, the MX-Missile was renamed "The Peacekeeper." During war-time, civilian casualties are referred to as "collateral damage," and the word "liquidation" is used as a synonym for "murder."