Rationale for Tobacco-Free College Campuses [Insert name and contact information here]

1. Rationale for Tobacco-Free College Campuses [Insert name and contact information here]

2. Overview of Tobacco use in Alaska Figure 1. Number of Deaths Due to Selected Causes, Alaska, 2011 Sources: Alaska Bureau of Vital Statistics (2011 deaths); Alaska Behavioral Risk Factor Surveillance System (smoking prevalence); CDC, Smoking Attributable Morbidity, Mortality, and Economic Costs.

3. Adult Smoking in Alaska Figure 6. Percent of Adults Who Smoke, by Year and Age Group, Alaska, 1996 – 2012 Source: Alaska Behavioral Risk Factor Surveillance System Estimates for 2007 and later use a new weighting method

4. Young Adult Tobacco Use • Nearly 9 out of 10 smokers started smoking by age 18, and 99% started by age 26 • Progression from occasional to daily smoking almost always occurs by age 26 Source: US DHHS A report of the Surgeon General, Preventing Tobacco Use Among Youth and Young Adults, 2012

5. Support for Smokefree Areas • 90% of Alaska adults believe secondhand smoke is harmful to one’s health. (BRFSS, 2012) • 87% of Alaska adults believe people should be protected from secondhand smoke (BRFSS 2012) Source: Behavioral Risk Factor Surveillance System, 2006 and 2010

6. Tobacco Industry Practices • Knowingly sells a product that when used as intended causes serious disease and death • Targets youth and denies doing so • $ dedicated to marketing • Continues to lobby against further tobacco regulation • Uses massive advertising campaigns, plus insidious and deceptive marketing

8. Tobacco Industry Practices “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while in their teens . . . it is during the teenage years that the initial brand choice is made…the success of Marlboro Red during its most rapid growth period was because it became the brand of choice among teenagers who then stuck with it as they grew older.” [Johnston, ME, Young Smokers Prevalence, Trends, Implications and Related Demographic Trends, PM USA Research Center, March 31, 1981, Bates No. 2077864711-4712] “The ability to attract new smokers and develop them into a young adult franchise is key to brand development.” [Philip Morris International Marketing Research, Worldwide Marlboro Monitor: Five-Year Trends 1988-1992, Bates No. 2044895379-2044895484]

10. 100% Tobacco-Free Campuses Public Health Perspective • Primary: • Eliminate hazardous secondhand smoke exposure, making campus more accessible to everyone including people with asthma and other respiratory impairments • Secondary: • Decrease risk that young adults will start to use tobacco • Decrease consumption among current tobacco users • Increase successful quit attempts among tobacco users (75% of Alaska adults want to quit)

11. 100% Tobacco-Free Campuses Public Health Perspective 100% tobacco-free policies benefit the entire campus community by protecting and promoting health and well-being of students, faculty, staff, visitors and: • Supports the mission & values of the college • Supports sustainability and litter reduction • Better prepares students to enter the workforce • Are the easiest type of tobacco policy to implement and enforce because there is no ambiguity of where people can or cannot smoke, this increases compliance

12. Trend Towards 100% Tobacco-Free Campuses • Nationally 1,372 colleges and universities are 100% smokefree or tobacco-free • The American College Health Association adopted a no tobacco use policy and encourages colleges and universities to achieve 100% indoor and outdoor campus-wide tobacco-free environments Source: Americans for Nonsmokers Rights Foundation, June 2013

13. 100% Tobacco-Free Colleges Initial steps to starting your own tobacco-free campus initiative: • Assess your environment (identify what the current policy covers, survey students/faculty/staff) • Build a committee/task force (include representation from students, clubs, faculty, administration, staff) • Develop an action plan with all the steps it would take to go smokefree or tobacco-free • Develop an educational campaign • Gain support from all sectors of the campus • Join the Fresh Air Campus Challenge *Important to outreach to campus leadership/administrative bodies to gain approval and buy-in prior to joining Challenge

14. A first-of-its kind, region-wide effort to encourage all college campuses in the Pacific Northwest to go smoke- or tobacco-free • Long-term goal: all campuses in AK, ID, OR, and WA are 100% smoke- or tobacco-free by 2016 The Fresh Air Campus Challenge

15. Campuses fall into one of three categories: • Bronze Campus: just getting started on an initiative • Silver Campus: initiative is already underway • Gold Campus: already 100% smoke- or tobacco-free; invited to serve as mentor to other campuses Visit www.nwcphp.org/Fresh-Air-Campus to learn more • All participating campuses receive technical assistance and mentorship • Sign up at http://bit.ly/FreshAirCampus, or contact Molly Reece at Molly.Reece@hhs.gov How to Become a Fresh Air Campus

16. QUESTIONS/DISCUSSION [Insert contact information here]