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Recaller

Recaller. 1.Target Market 2.Product Characteristic 3.Pricing 4.Distribution 5.Promotion by Nicole, Rain, Elena, Villy,

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Recaller

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  1. Recaller 1.Target Market 2.Product Characteristic 3.Pricing 4.Distribution 5.Promotion by Nicole, Rain, Elena, Villy, Cheryl, Ivy, Vianne and Linda ,

  2. Target market Target market Prospects: the young and the middle-aged ranging among students、travel lovers、fashion followers

  3. Product characteristics Memorable Reasonable price Photo products Diversified Superior quality

  4. Photo card

  5. Calendar&Puzzle

  6. Mugs

  7. Home Decor

  8. Penetration strategy: using low price to attract customers. Compared with Snapfish website, K-print and Yinxiangpai of Wangyi,our products are priced relatively low so as to get more customers and build up the good image. Odd pricing strategy This is our list of product price. Pricing

  9. Photo development : 0.39 yuan per photo • Mugs: 23.9 yuan with the photo you like • Calendar: 19.9 yuan for one • Postcard: 1.9 yuan • T-shirt: 29.9 yuan • Poster: 9.9 yuan • Notebook: 5.9 yuan • Pillow: 9.9 yuan • Scarf: 11.9 yuan • Books: 8.9 yuan

  10. Distribution 1.Internet website (online store) 2 .Direct-sale store 3. Cooperation（Travel agency, school agency, boutique agency）

  11. Direct-sale store

  12. boutique agency (low cost) school agency (graduate, postcard, ASP, gifts )

  13. Promotion 1. Publicize the brand Purpose 2. Promote the sales 3. Build up image 1. Advertising Methods 2. Sales promotion 3. Publicity

  14. Posters Brochures Print Ad Catalogues Adverti sing Newspaper Broadcast ElectricAd Internet ElevatorAd

  15. Newspaper Cover more people Low cost Save time

  16. Catalogues For VIP

  17. Social network website

  18. Social network website • We will resort to social network website such as microblog, renren, and QQ. • 1.Microblog: possess about 200,million registers • 2.renren: the most popular university student website • 3.QQ: the longest history of social network website in china Low cost with effective results Improve brand awareness

  19. Youku

  20. Promotion 1. Publicize the brand Purpose 2. Promote the sales 3. Build up image 1. Advertising Methods 2. Sales promotion 3. Publicity

  21. products' information Brand awareness Launch New product Social network Free gift Special discount Promotion news DIY contest Sampling

  22. Free gift 1.The amount of Consumption over 100 Yuan in a month a chance of free processing our low end photo product 2.The amount of consumption over 200 Yuan in a month a chance of free processing our high end photo product 3. The first time consumer: a chance of free processing postcard

  23. Discount Every holidays, festivals and anniversary, we will provide discounts to attract customers. The discount include crash refund, free delivery fee, discounts and so on.

  24. DIY contest Brand Aware- ness

  25. Promotion 1. Publicize the brand Purpose 2. Promote the sales 3. Build up image 1. Advertising Methods 2. Sales promotion 3. Publicity

  26. Publicity 1.Invite the reporters 2.Donation Publicity 3.Sponsorship

  27. Sponsorship Recaller will sponsor some related competitions like photography competition and school activities.

  28. Thank you!

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