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Tips for Successfully Driving Sales in the Auto Industry

Discover effective tips to enhance your automotive sales strategy. From seasonal driving insights and preventative maintenance advice to driving safety practices and road trip preparation, these tips cover essential areas to attract customers. Learn how to save at the gas pump, extend your vehicle's life, boost performance, and navigate car buying. Additionally, explore how corporate responsibility, charitable contributions, and celebrity endorsements can elevate your business appeal. Capture attention with striking visuals and optimize your reach through various media channels.

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Tips for Successfully Driving Sales in the Auto Industry

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  1. Auto Feature Articles Successfully Driving Sales • Use a “tips” format with helpful information about: • Seasonal driving • Preventative maintenance • Driving safety • Preparing for a road trip • Saving at the gas pump • Extending the life of a vehicle • Car buying • Boosting performance • Special features of new vehicles

  2. Corporate Responsibility • Create awareness of charitable contributions • Celebrity spokesperson

  3. Eye-Catching Color Pictures Pictures speak a thousand words.

  4. NAPS Auto Industry Clients

  5. Reach More People By Covering More Media • Traditional Media • Newspapers: 100 to 400 placements • Radio: 300 to 400 on-air placements • TV: 100 to 150 on-air placements • Spanish Media: 10 to 25 placements in newspapers • African-American Media: 10 to 25 placements in newspapers • Online • Dozens of placements on major daily newspaper sites • Social media • Twitter feeds to editors • SEO • Blogging • Anchor texting and hyperlinking • RSS feeds in XML • Podcasting • YouTube CSNN Channel

  6. Reports Include Impressive Results • E-clips • Circulation and readership figures • Market rankings • Page views • Unique visitors per month • AQH • CUME • Ad value equivalency

  7. Reach The Wealthiest And Most Populous Communities • Newspapers, radio stations and TV stations are supported by local advertisers • Advertisers will spend money where they are going to get the best ROI • Publications and stations tend to exist where advertisers are willing to spend

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