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Enhancing Online Presence for Maximum ROI

Harness the power of your website to drive customer transactions and boost ROI. Learn to optimize your site for success by understanding user behavior and improving user experience.

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Enhancing Online Presence for Maximum ROI

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  1. We live in a web-made world • Customer purchasing decisions increasingly start with the web AND end with the web • Our website plays a major role in determining whether someone ultimately transacts with your company • We need to be laser-focused on ensuring our site is designed to capitalise on these opportunities and deliver maximum return on investment (ROI) • You need to put your website at the heart of your business

  2. How can we use our site to achieveour organisational goals…

  3. Start by asking questions such as: Why are people coming to our site? What search engine keywords are they using? What are they expecting to find? How can we make our site easier to use?

  4. Name: • URL: • Description: • Brand image: • Key target audiences: • Google rankings: • Calls to actions: • Strengths: • Weaknesses:

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