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Elevating Rural Communities: The Vision and Strategic Plan of Rural Action East

Rural Action East serves as the leading advocate for rural community development in the Eastern Region. Our vision is to foster a thriving rural community where quality of life is upheld and citizens can live and work harmoniously. The organization focuses on advocacy, regional collaboration, and effective marketing to ensure that rural voices are heard. With strategic objectives, a three-year management plan, and a commitment to measurable impact, we aim to build sustainable partnerships, develop effective policies, and enhance community engagement across the region.

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Elevating Rural Communities: The Vision and Strategic Plan of Rural Action East

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  1. Corporate Strategy & Plan David Wood Regional Development Officer Contact: 01473 242500 or RuralActionEast@suffolkacre.org.uk

  2. Vision RuralAction East is the leading voice for rural community development in the Eastern Region; the catalyst for building & sustaining a thriving rural community where people can live and work in a quality environment the regional voice for the rural community

  3. Role of Rural Action East #1 Advocacy • Regional voice for rural communities • Key Regional Bodies • Membership; Partnership; Liaison • Marketing / Publicity • Policy Definition the regional voice for the rural community

  4. Role of Rural Action East #2 Regionalisation • Coordination and collaboration of RCCs • Collection & aggregation of data • Consistent approach to activities • Best practice; Re-use • Regional projects & contracts the regional voice for the rural community

  5. What Rural Action East isn’t! • No management link to RCCs • Independent charities • Autonomous management • Separate objectives & business plans • Not a replacement nor alternative to RCCs • Maintain their own relationships to external bodies the regional voice for the rural community

  6. Strategic Aims • To contribute to setting of regional policy development & delivery programmes • To be recognised as default regional representative for rural communities • To be the partner of choice by regional bodies • To develop an effective regional perspective to work of RCCs • To develop a sustainable & effective Rural Action East the regional voice for the rural community

  7. Strategic Objectives

  8. Management Approach • Three year rolling plan • Public domain for support of Rural Action East marketing • Each objective owned by Board member • First year forms basis for Business Plan • Detailed activity & time scales • Internal private document • Progress review at each Board meeting the regional voice for the rural community

  9. Advocacy - Nick Shuttleworth • Year 1 • Effective communication channel • Measurable policy changes • Organisation membership • Year 2 • Build effective network with key organisations • Measurable policy & delivery changes • Year 3 • Engagement with all key organisations across the region the regional voice for the rural community

  10. Marketing Plan – Jean Beswarick • Year 1 • Raise general awareness of Rural Action East • Raise knowledge & understanding within key organisations • Ensure consistent use of Rural Action East brand • Year 2 • Review & revise marketing strategy the regional voice for the rural community

  11. Regional Projects – John Dixon • Year 1 • Identify areas for collaboration from existing work • Seek funding for two projects • Year 2 • Identify work for collaboration from new topics • Seek funding for two projects • Year 3 • Identify work for collaboration from new topics • Seek funding for two projects the regional voice for the rural community

  12. Develop Rural Action East as Organisation – David Spreadbury Manage & exploit regional data from RCCs – David Wood • Year 1 • Review & revise existing data • Improve process for data collection • Exploit data in advocacy & projects • Year 2 • Agree consistent SLAs which support regional aggregation the regional voice for the rural community

  13. Develop Rural Action East as Organisation – David Spreadbury Enhance skills of all staff – Beryl Sutton • Year 2 • Explore opportunities for secondment in Rural Action East • Arrange suitable secondment into Rural Action East • Year 3 • Arrange suitable secondment into Rural Action East the regional voice for the rural community

  14. Outcome • Vibrant effective & efficient organisation • Sustainable funding • Partner / Member of key organisations • Portfolio of policy statements • Mutually agreed regional perspective to RCC work • Productive staff networks the regional voice for the rural community

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