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Age Differences in Online Social Networking. Rajiv Arjan Center for HCI Design Ulrike Pfeil Center for HCI Design Panayiotis Zaphiris Center for HCI Design CHI 2008 2008/06/30. Outline. Introduction Methods Discussion Conclusion. Introduction.

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Age differences in online social networking

Age Differences in Online Social Networking

Rajiv Arjan Center for HCI Design

Ulrike Pfeil Center for HCI DesignPanayiotis Zaphiris Center for HCI DesignCHI 2008

2008/06/30


Outline
Outline

  • Introduction

  • Methods

  • Discussion

  • Conclusion


Introduction
Introduction

  • This study investigates the differences and similarities of old people and teenagers participating in MySpace.com.


Introduction cont
Introduction(Cont.)

  • In particular, we are interesting in:

    • Any age-related differences in the number of MySpace friends users have.

    • Analyzing any age-related differences in the way people represent themselves on MySpace.


Methods
Methods

  • Development of automated web crawlers:We collected random profile IDs of 50 teenage users and 50 older users.

  • Content Analysis:We then conducted a content analysis on the “About Me”.


Methods cont
Methods(cont.)

  • The actual quantitative analysis was done using the “LIWC”(Linguistic Inquiry Word Count) tool.

  • LIWC is a contextual analysis tool which calculates the degree to which people use different categories of words.


Methods cont1
Methods(cont.)

  • Self reference

  • Social words

  • Positive emotion words

  • Negative emotion words

  • Overall cognitive words

  • Articles

  • Big words


Discussion
Discussion

  • Age-related differences of friend network:


Discussion cont
Discussion(cont.)

  • The results indicate that teenagers most have friends age 16-18 and the mean number of friends is 95.

  • Old people tend to have friends from various age groups.The total number of friends we found that older people have on average 18 friends.


Discussion cont1
Discussion(cont.)

  • Age-related differences in the self-representation:


Discussion cont2
Discussion(cont.)

  • The results indicated that teenagers use more self references, negative emotions, and cognitive words.

  • Older people use more articles and big words than teenagers.


Conclusion
Conclusion

  • We identified significant differences between the friend networks of teenagers and older users.

  • We also identified age-related differences in the way people verbally present themselves online.