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Organizing & Training Your Volunteer Recruitment Team. Ami Neiberger, APR UF/IFAS 4-H Youth Development Office. What is the role of a Volunteer Recruitment Team?. GOAL: TO SUPPORT THE VOLUNTEER CAMPAIGN
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Ami Neiberger, APRUF/IFAS 4-H Youth Development Office
-Call to Order
-Discuss Volunteer Campaign’s Importance and Goal for County
-Review County Action Plan
-Role-play media approach, poster ask, display table hangout.
-Assign tasks and agree on next meeting date.
Resource Materials Needed
-County Action Plan
- Media List for your county (draft)
- Role-Playing ActivityResources Needed for First Meeting
call 3 television stations and ask to run the PSA
coordinate overlapping media follow-up with appropriate counties.
Put up posters at 12 local businesses.
youth and adult team members send thank you notes to media running the PSAs once a month.
get media list from state office and supplement with own list.
Meet with newspaper editor about donating an ad for campaign.Sample Tactics
Get the following info: type of medianews contactPSA contactphone, fax, mailing address, email, deadlines, special initiatives
Sources for Info:-state media guide-phone book-your TV set-note what stations are coming in through cable service.-your community-people you know-call them-PSA seminars for community groupsYour Media Contact List - Keep at Office
Best time to call television or newspaper-morning.
Never call a TV station or a newspaper in late afternoon.
Respect their deadlines.
Don’t be a pest.
Realize that they are people trying to do their jobs. They are human beings.
Thank them for coverage and for their time.
No gifts.Dealing With the Media
Because we are trying to identify and recruit capable caring adults who want to make a difference in the lives of kids.
Because our PSAs are professional, beautiful, to the point, and in the formats they need.
Because we follow their PSA policies and are not an inconvenience or a pest.
Because we thank them for running it.
Because they are required to.
Because they never do positive coverage of kids.
Because we are nice people who deserve it.
Because we have no money to pay for it.
Because they do it for somebody else.Why Should the Media Run Our Public Service Advertising
Because they got a press release from us inviting them to an event that spelled out what a great story it was with visual and photo options and a clear contact number
Because it links to other things the station or paper is doing. E.g. the Children First campaign with ABC.
Because we involve hundreds of young people in their community and make a difference every day in the lives of kids.Why Should the Media write news about us?