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Take home the Experience Ohio Grown
Rationale • Festivals and grocery store sales impact • Demographics’ realities • Changing face of portions of our industry • Focus on quality of Ohio grown vinifera and hybrids
Partners in this project • Wineries offering Ohio grown wines • Arts, Museum and Nature communities’ venues • Schott Zwiesel • Adams Reserve cheese • Vineyard Fresh preservative • Trained volunteers: Tastemasters
Responsibilities • OWPA • Solicit partners, print and order materials, negotiate discounts and effectively manage the program • Schott Zwiesel, Adams’ Reserve, Vineyard Fresh • Provide display materials, provide discounts and promote where possible • Winery responsibilities • $100 one time fee, set up display in their tasting room, purchase minimum amount of SZ, VF and AR items, help promote the program, ‘adopt’ a Tastemaster, participate in tastings if interested
Goals and objectives • Opportunity to feature Ohio grown, dry and off dry wines to and among the ‘core consumer’ class • Fund raising for charity partners in up to 10 events in 2014, 100-150 attendees at each • Building ‘street cred,’ getting wines placed in restaurants and other high profile venues as well in the minds of the ‘core group’ • Revenue streams to take pressure off the association’s dependence on Vintage
Time Line • Identify partners and secure discounts • Recruit and train volunteers • Enlist wineries • Create Ohio grown/quality partners rack card • Set up displays, order materials, develop literature • Begin media campaign and consumer awareness via social networking • Launch on going tastings