les matrices marketing n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
LES MATRICES MARKETING PowerPoint Presentation
Download Presentation
LES MATRICES MARKETING

Loading in 2 Seconds...

play fullscreen
1 / 11

LES MATRICES MARKETING - PowerPoint PPT Presentation


  • 333 Views
  • Uploaded on

LES MATRICES MARKETING. Cours de diagnostic marketing. La matrice d’ANSOFF. La matrice FCB ( Foote, Cone, Belding ) de l’implication. La typologie des innovations. Le triangle d’or du positionnement. Attentes du public. Positionnement des concurrents. Atouts du produit.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'LES MATRICES MARKETING' - kata


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
les matrices marketing

LES MATRICES MARKETING

Cours de diagnostic marketing

le triangle d or du positionnement
Le triangle d’or du positionnement

Attentes du public

Positionnement

des concurrents

Atouts du produit

les 5 forces concurrentielles de porter
Les 5 forces concurrentielles de Porter

Menaces de nouveaux entrants

Pouvoir des

fournisseurs

Pouvoir des

clients

Rivalité interne

Menaces des substituts

la matrice bcg
La matrice BCG

Tx de croissance

du marché

20

-5

10

0,1

Part de marché

relative

le mod le adl arthur d little
Le modèle ADL (Arthur D. Little)

Position

concurrentielle