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Benchmarking Discussion Travis Carley Corporate Vice President CCS AICAD Development Conference Monday, July 16, 2012
Quantitative Questions • The essential element of benchmarking is measurement • Allows for apples to apples comparison • Thoughtful data categories provide the ability to undertake a wide range of analysis • Standard categories should be used in keeping with other national and industry benchmarking • Categories should remain standard year over year
Qualitative Questions • Captures what is not in the numbers • Allows for identification of trends and new approaches • Offers insight into how results are achieved • Addresses current issues and relevant topics for peer discussion • General • Alumni Giving • Phone and Mail • Faculty and Staff • Matching Gifts • Leadership Giving • Student and Recent Grads Giving • Class and/or anniversary giving • Online giving • Other
Thank You! Travis W. Carley Corporate Vice President • 800-832-3214 email@example.com • www.ccsfundraising.com Follow us: twitter.com/ccsfundraising Like Us: Facebook.com/ccsfundraising Link Us In: http://linkd.in/hZhTWq