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Comprehensive Guide to E-Commerce: Building Successful Online Businesses

Learn the fundamentals of building web-based businesses with Timothy Lee. Explore categories of consumers, B2C/B2B distinctions, taxes and obstacles faced by small businesses. Understand the phases of internet involvement and the 6-step development process. Discover the importance of content, good online design, domain registration, web hosting, marketing strategies, and more. Master collecting and recording customer orders, processing payments, and fulfilling orders effectively.

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Comprehensive Guide to E-Commerce: Building Successful Online Businesses

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  1. E-Commerce: Fundamentals of Building Web-Based Businesses Timothy Lee UALR Arkansas SBTDC

  2. Categories of Consumers • Newbies • Time Sensitive • Clicks & Mortar • Hooked Online • Hunters & Gathers • Brand Loyalists

  3. Business to Consumer • Convenience Goods • Replenishment Goods • Research Goods

  4. Business to Business

  5. Taxes and the Web • Internet Tax Freedom Act • interstate moratorium • Streamlines Sales and Use Tax Acts • Intrastate taxes • Destination based

  6. Obstacles Facing Small Businesses • Costs • Security Concerns • Technical Expertise • Customer Service • Lack of Qualified Workers

  7. Phases of Internet Involvement • Connectivity (Brochureware) • Customer Connections (Pre-Commerce) • Commerce (Simple Commerce)

  8. Step 1 - Create the online content Step 2 - Host the content on the Internet Step 3 - Market the website and content Step 4 - Collect and record customer orders Step 5 - Process payments Step 6 - Fulfill customer orders 6-Step Development Process

  9. Content is King! • News • Product Reviews • Customer Service • Search Tools

  10. Elements of Good Online Design • General Layout • Navigation • Key elements • Masthead /Logo • Navigation • “The Offer” • Title / Meta Tags • Download Time

  11. Registering a Domain Name • Choose a Domain Name • Check Name Availability • Register New Name with hosting service

  12. 10 minutes Stand up and stretch… Get a drink of water… Swap business cards… Let’s Take a Break !

  13. Locating a Web Host Unix/Linux &Apache • Apache web server • CGI / PERL scripts Windows NT & IIS • IIS web server • FrontPage extensions • ASP scripts

  14. Minimum Free Domain Registration 500 MB storage Unlimited traffic 5-10 POP3 boxes Statistics FTP access Desirable Custom CGI Unlimited aliases Autoresponders Secure server (SSL) Shopping Cart Log files access Web Hosting Features

  15. Uploading Your Website • File Transfer Protocol (FTP) • Most common method • Full control of files • Frontpage • FTP “shell” • both NT & Unix

  16. Marketing Your Website E-Mail Techniques • E-mail Address • Signature Files • Mailing Lists • Autoresponders • Bulk E-mail

  17. Marketing Your Website WWW Techniques • Content • Meta Tags • Search Engines • Reciprocal Links • Blogs • Podcasts

  18. Marketing Your Website Offline Techniques • Stationary • Paid Advertising

  19. Getting Found in the Search Engines • Indices • Yahoo.com • Dmoz.org • Search Engines • Google • MSN / Live • How to register

  20. Collecting and Recording Customer Orders • Printable Order Forms • Toll-Free Telephone • Shopping Carts

  21. Minimum Easily Add, Modify, Delete Items Customize Interface Calculate Taxes / Shipping Credit card validation E-mail Notification Desirable Upload Product Database / Spreadsheet Product Images Real-time Credit Card Processing Customer Order Tracking Shopping Cart Features

  22. Shopping Cart Software • ISP / Host Provided • Zen Cart • OScommerce • CGI / PERL scripts www.cgi-resources.com • 3rd Party Software

  23. Cart Installation and Testing • Configuration • Product Loading • Manual • File Upload • Testing

  24. Payment Systems • COD (online email form) • Checks (print & mail web page) • Credit Cards (script & secure server) • Virtual Cash / Wallets (script & secure server)

  25. Processing Credit Card Payments • Using Existing Systems • Automating Payments • PayPal • Authorize.net • Alternatives

  26. Credit Cards • Secure server (SSL) • HTML Form to database • Merchant Account • Don’t Factor!!

  27. Fulfilling Customer Orders • In-house Fulfillment • Outsourcing Fulfillment Services • iFulfill.com

  28. Fulfillment Problems • Overselling • Slow Response Time • Returns • Charge Backs

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