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How to make an Effective Print Ad

How to make an Effective Print Ad. Flyers. How long does someone look at a flyer for??. Two second rule. On average, people look at a print ad for no more than two seconds Your ads have to become “two-second hookers.”.

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How to make an Effective Print Ad

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  1. How to make an Effective Print Ad Flyers

  2. How long does someone look at a flyer for??

  3. Two second rule • On average, people look at a print ad for no more than two seconds • Your ads have to become “two-second hookers.”

  4. It takes something special to make your ad cut through—to stop people scanning and pay attention. • High impact visuals are often the key.

  5. What Makes a Successful Print Ad? • Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art. • Readers want to see the merchandise - compare it with similar merchandise - want to recognize it in a store

  6. Make your photograph or illustration at least half your ad whenever possible. • Most people skim ads in a sort of reversed "S". • Start at the left top margin, and work down to the right bottom margin. • High impact areas different in various languages

  7. Avoid headlines set in all capital letters. • Why?

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