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Harnessing the power of new media in your ministry. By Lisa Hendey & Matthew Warner. Text BLOG to 84576 (for notes, links & more from this session). blog.flockNote.com. @ flockNote facebook.com/flockNote. @ MatthewWarner matt@flockNote.com. Lisa M. Hendey.

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Presentation Transcript
lisa m hendey

Lisa M. Hendey

  • Lisa Hendey = “CatholicMom.com”
  • Twitter.com/LisaHendey
  • Facebook.com/LisaHendey
  • YouTube.com/LisaHendey
slide7

New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age.

- 45th World Communications Day

slide8

45th World

COMMUNICATIONS DAY

  • Truth
  • Proclamation
  • Authenticity of Life
slide9

46th World

COMMUNICATIONS DAY

  • Silence and Word: Path of Evangelization
  • Value of silent reflection
  • Necessity of finding quiet in an increasingly busy world
current trends reality
Current Trends – “Reality”
  • 80% of Americans use social media
  • 79% of all adults use the internet (95% of young adults)
  • 80% of Americans use email
  • 68% of churchgoers want to connect with their Church via social media
current trends reality1
Current Trends – “Reality”
  • 71% of online Americans use video-sharing sites
  • The average teenager sends out 50 txt msgs / day
  • 85% of adults use cell phones & 35% use smartphones
  • e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%)

Pew Internet Data

stickiness sns frequency of use
Stickiness: SNS Frequency of Use

Pew Internet June 2011

current trends millennial catholics
Current Trends – Millennial Catholics
  • 22% have read diocesan newspaper (only 4% online)
  • 70% have no awareness of print Catholic magazines & newspapers
  • 43% self report as “Catholic” on social networking sites
  • 8% read religious or spiritual blogs

Catholic Media Use in the US, CARA 8/11

speak to people in the ways they want to listen

Speak to people in the waysthey want to listen

…which means using new media.

your website matters
Your website matters
  • Leaves lasting first impression of your parish
  • Avoid committing “deadly sins”
  • Website is your New Media home base
    • Information resource
    • Connection to community
your website matters1
Your website matters
  • Invest in a great website presence
  • Have multiple authors involved
  • Observe USCCB guidelines
  • Offer online registration & tithing
  • Tell your parish story
  • Reach out to inquirers & fallen-away
what parishioners want
What parishioners want
  • Priestly presence
  • Ministry schedule information
  • Homilies available online
  • Q & A with Pastor
  • Photos, photos, photos
  • Religious education resources
  • Opt-in text reminders
  • Bulletin online early
  • Mobile version
  • Online Forms and registration
  • Active Facebook presence for wired parishioners and teens
  • Online stewardship
  • Ride sharing resources
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web 2 0

Engaging

Dialogue

  • Talking WITH

Listening and

Relating

WEB 2.0

Broadcasting ->

Monologue ->

Talking AT ->

Informing ->

slide34

How?

How NOT to...

slide35

views

followers

fans

traffic

hits

PEOPLE

likes

klout

shares

$$$

comments

visitors

“friend” counts

connection

How the conversation happens

Connection

Content

The occasion for the conversation

2 don t forget e mail
#2 Don’t forget email

Examples:

Feedburner.com & Aweber.com(for blogs)

Constant Contact & Mailchimp(email marketing)

flockNote.com(Catholic parishes, dioceses, orgs)

don t give up
Don’t give up
  • “Be not afraid”
  • Tap into local and diocesan talent & resources
  • Explore affordable cloud-based solutions: Wordpress, Drupal, Google
3 reasons for lack of participation
3 Reasons for lack of participation
  • People aren’t inspired
  • We’re in maintenance mode
  • Parishioners don’t trust us
slide50

Technology is not going to bring people back to the church. You are. People are. And through building meaningful relationships.

best practices panel
Best Practices Panel
  • Craig Berry – The Catholic Spirit
  • Emily Klinker – Guardian Angels Chaska
  • Caren Hansen – BSM Jr. / Sr. High School
  • Sue Kerr – Carondolet Grade School
  • Adrian Flores – Net Ministries
  • Stephanie Veatch – Basilica of St. Mary