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Advertising Marketing is an important part of almost any business.

Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?. Lesson Objective Calculate the market share of a new product. Content Vocabulary. market share

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Advertising Marketing is an important part of almost any business.

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  1. Advertising Marketing is an important part of almost any business. What are some of your favorite advertisements?

  2. Lesson Objective Calculate the market share of a new product. Content Vocabulary market share The percent of the entire market that purchases a product instead of a competing product. • market share

  3. Example 1 Amdex sold 1,200,000 air conditioners during the year. During the same period, a total of 8,000,000 air conditioners were purchased in the entire U.S. market. What was Amdex’s market share for the year?

  4. Example 1 Answer Step: Find the market share. Total Product Sales ÷ Total Market Sales 1,200,000 ÷ 8,000,000 = 0.15 or 15.0%

  5. Practice 1 Chimes Gifts sells approximately $750,000 in clocks annually. The total annual sales of clocks in the entire market are about $34,500,000. What is Chimes’ market share for clocks?

  6. Practice 1 Answer 2.2 percent

  7. Practice 2 Find the market share. Total product sales: $800,000 Total market sales: $10,000,000

  8. Practice 2 Answer 8 percent

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