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INTRODUCING TIO PEPE’S HISPANIC FOODS TO THE UK

INTRODUCING TIO PEPE’S HISPANIC FOODS TO THE UK. Marketing Our Grocery Line to the UK. The Marketing Division and I have selected the UK as the best foreign market for our company to enter at this time

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INTRODUCING TIO PEPE’S HISPANIC FOODS TO THE UK

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  1. INTRODUCINGTIO PEPE’S HISPANIC FOODSTO THE UK

  2. Marketing Our Grocery Line to the UK • The Marketing Division and I have selected the UK as the best foreign market for our company to enter at this time • The UK has an excellent combination of little direct competition and a large and diverse population that would likely become a loyal customer base if the proper advertising and marketing strategy is employed

  3. Geographical Considerations • In considering how to best reach the UK market, we selected England as the most promising target market due to its demographics • Our company could evaluate entering the other UK markets at a later date

  4. Where we would sell our products

  5. Competitive Analysis Can Mexican foods really succeed in the UK? VS.

  6. Adapting Our Product Line to the Local Market

  7. Marketing and Advertising Strategy • Publicity • Advertisements in grocery store flyers • Coupons • Our website, specifically designed for the UK • Sampling

  8. Distribution Strategy

  9. FOR MORE INFORMATION, CONTACT: Daniel Coats Marketing Department TioPepe’s Hispanic Foods, Ltd. 1000 Figueroa Avenue, Los Angeles, CA 90012 (213) 350-6000 dcoats@tiopepe.com

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