Making life easier

1. Making life easier

2. Finding things to BUY is HARD! • The web has grown up. • Big business and amalgamators dominate. • Massive amounts of irrelevant choices. • Daunting – too many places to look. • Time-consuming. • Frustrating – failed enquiries. • Incomplete – • No humans, too much automation. • Some sellers can’t afford to be found. • Some put off completely. Total Market Missed Found

3. Advertise what YOU’RE BUYING. Be FOUND by all the market Buyers advertise what they want to buy. We Match to sellers stock/profile using algorithms, & inform matching sellers. Buyers choose from their responses – no obligation. Total Market Web site • Buyers get more real choice. Greater reach. • Very little effort, making the market work. • Process is controlled & secure.

4. Approach • Phase 1 a. Prove model in one category - UK Cars. b. Prove model can transfer - UK Holiday Accommodation. • Phase 2 Profits in UK Car sector. Exploit the model in sectors other than cars. • 1.5 years of R&D – £200k invested by founder. This model did not exist. A lot of trial and error. • Successful 10 month trial in UK Car market.

5. Buyers • TRIAL RESULTS • Car buyers 18,000 • Funnel conversion 6% • Buyer Recruitment cost £5 • 47% Female, 20% New Cars. • Results robust over all 10 months. • Six times better than expected. • Reflects popularity of service. 1 • Free. • Source. • Pay Per Click- for matches. • Partnerships for traffic – in talks now. • Social media & Apps. • Where we fit. • They tell us what they want to buy. • Additional service - works differently • They may search too. • UK Car Buyer market • Total buyers. 8m p.a. (2m new) • FY breakeven. 55,000 p.a. 2 3 4

6. Sellers - Dealers • TRIAL RESULTS • Dealers recruited 3,000 • on a free basis. • Dealers paying 1,400 • or agreeing to pay in 6 weeks at end of trial. • “Using FindsYou is a no brainer” • Allen Scott – Marketing Director Inchcape 1 • £30 subscription per month. • Low churn. • Low cost barrier for more buyer choice. • Barrier to emulators. • Recruitment. • Direct. • Telesales. • Where we fit. • Current marketing – for inbound sales. • When no inbound calls – FindsYou for outbound sales. • The seller market. • Total dealers. 15,000 • Breakeven. 4,000 2 3 4

7. £30 • Monthly Subscription Cost. • £1 - £2 • Cost per Lead. • ROI is off the scale.. • Car Dealers Costs • Spend average £2,000 p.m on Classifieds. • Lead cost a fraction of lead gen services. Phase 2: UK Cars – Key Metrics • £5 • Cost of Acquiring a Buyer. • Proven, robust & will trend downwards. • £20 • Gross Revenue • Proven demand, Will trend upwards. • FindsYou Profitability • 75% gross margin, and will improve. • 6 times better than expected. Gross Revenue based on metrics for buyers needed for average dealer subscription.

8. Competition • Classified Advertising • Autotrader 350k cars. Leader. Monopoly pricing. • eBay Motors 200k cars. • Motors 160k cars. • We’re different for both dealers and buyers. • No copying - they’d lose existing revenue as users migrate. • Lead generation Numerous small to medium players. • We offer choice – Lead Gen does not. • We offer better selling opportunities for dealers. • Advantage over Lead Gen in any market. • New Entrants • Consumer insight = Big barrier. • Owned IP & algorithms = Barrier. • First mover. We are a new and unique activity for buyers and sellers.

9. Phase 2 UK Cars: ForecastUsing only proven metrics Downside risk. • Dealers join slower than expected. • Dealers join quicker than expected. • Private sellers. • Site performance increases. • Alliance deals and natural traffic. Upside Potential.

10. Phase 2: Next Steps Partnerships UK Cars Jobs Tradesmen Hyper Local Others Non UK Cars Related UK Sectors: After sales Classics Commercials Motorbikes Trade Only. Other areas in car sector: Europe America Asia Mid East Russia New Sectors Social Causes New sectors say: Accommodation. Domestic property Commercial property Venue Hire. Other Opportunities Licensing/Franchising Students Health Others

11. Flex – Private Sellers and Dealers Year 3 EBITDA Private sellers per month Dealers 15,000 per month is 6% of private sellers p.a. 12,200 dealers is 80% of total dealers. Ignores all other variables.

12. Current Web Sites UK cars UK Accommodation

13. Guy Walker – CEO Price Waterhouse, Yule Catto plc – Audit and Corp Finance. CFO/COO Marketing & Media businesses. Turnarounds and building by acquisition and organic growth. CFO/COO Initiative Media Inc. Re-engineer for profits - $125m p.a. positive swing. Matt Seaman – COO Dixons Retail, BSkyB, ITV. Sales and management. Director Virgin, Freeview; Management of business units. COO Top Up. Exec team that made £60m+ for backers. Nick O’Connor –Sales/Promotion/Digital TeleWest, ITV Digital, Head of Trade marketing. Gained 70% market share. MD Kizoom. Managed for growth and exit. Director Caboodle – All marketing and development. Jim Lee – Sales & Motors Management Sales within and media sales to the motor trade. Founder member Motors.co.uk – classified ad company. Publisher WhatCar. Media Sales Haymarket Motors Division. Team

14. Funding - Use of Funds Seeking £300k out of £500k EIS Pre-approved. Lead investor in place. £200k Committed. Use of Funds Sales to Dealers 45% Sales to Buyers 30% Overhead and Tech 25% Exit Trade sale in 3-5 years. To struggling media business with weak digital model. Many such businesses exist. Valuation on Exit 10 X EBITDA should be easily achievable.

15. Where what you’re looking for • Very popular & proven model for buyers and sellers. • Makes life easier – people use things like this. • How the web should work • First mover, ready to move. • Unique position in all markets. • Immune from giants – barriers against emulators. • High potential returns. • Scalable and Applies to many markets and geographies. • Network effect. Ideal for mobile applications. • Profitable model.