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Centennial College Libraries. Creative Advertising CO 108. library.centennialcollege.ca. Our Collections. Books, 80,000 Media, 4,000 Periodicals , 700 in print Databases, 103. Books. Books are available in both print and electronic format

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centennial college libraries

Centennial College Libraries

Creative Advertising

CO 108

our collections
Our Collections

Books, 80,000

Media, 4,000

Periodicals, 700 in print

Databases, 103



Books are available in both print and electronic format

Can be borrowed from other campuses and also other libraries

Include academic and professional titles, some popular titles and reference works

reference books

Reference Books

If you are new to a subject, Reference Books such as dictionaries, encyclopedias and handbooks are a good place to start

They provide overviews, definitions and can help you refine and narrow down your topic



Use the Library Catalogue or “Search Everything “ box to find books on your topic

Search by keyword, author title and subject

Subject searching gives you better results than a keyword search

audio visual media

Audio Visual Media

Use the Library Catalogue to find DVDs and other audio visual material

Search by keyword, author title and subject

Some media items are for on-site College use only; others can be borrowed for home use.



Periodicals are publications that are issued on a regular basis and are useful for providing current and focused information on a variety of topics

Newspapers, magazines and journals are examples of types of periodicals

Periodicals are available in both print and electronic format (in the Library databases)

periodicals magazine vs journal articles

Periodicals: Magazine vs. Journal Articles

Magazine Articles:

> Intended for a general audience

> Often written by a journalist/staff member

> Usually do not require specialized knowledge or vocabulary

> Not documented

periodicals magazine vs journal articles1

Periodicals: Magazine vs. Journal Articles

Journal Articles:

> Intended for a scholarly/professional audience

> Usually written by an expert in the field

> Often report on original research

> Often require specialized knowledge or vocabulary

> Documented – include in - text citations and references of previous research

> Are peer reviewed

peer reviewed
Peer reviewed
  • Also called refereed or academic or scholarly
  • A committee of scholars/professionals approve the quality of the article before it is published in the journal

Peer review helps to establish a journal as an authoritative, trusted source of information

journal article
Journal Article:

Nelson-Field, K., Riebe, E., & Sharp, B. (2012). What's not to "Like?". Journal of Advertising Research, 52(2), 262-269. doi:10.2501/JAR- 52-2-262-269

(click on the picture to access the article, if you are outside the College network you will need to logon with your student number and PIN)

trade publications

Trade Publications

> Intended for practitioners of a profession

> Usually written by practitioners and professional writers. They are not always signed by the author.

> May be published by professional associations

> Advertisements are industry related

> Very few, if any citations

> May contain technical or specialized language used in the profession

trade publication article
Trade Publication Article:

Costa, M. (2011). Sun, sea, sand and the growing status of social media. Marketing Week, 34(26), 7.


For more information on how to distinguish between magazine, journal and trade publications go to:

Scholarly vs. Popular Publications library website > Research >Find articles & journals

online databases

Online Databases

Many of the Library’s databases are full text periodical collections although others provide access to electronic books and reference books

Most can be searched from home. You will need to logon with your student number and your PIN if you are searching outside the College network

online databases1

Online Databases

Periodical databases are the best way to find newspaper, magazine and journal articles.

Many have citation tools to help you cite your information sources in the correct format including APA or MLA format.

online database search

Online Database Search




As well as citation tools found in the databases, there are many print and online guides to help you cite your sources using standard methods

Library website > Research > Research Tips & Writing Help

Always give credit when you use someone else’s ideas whether you use a direct quote or summarize their work



RefWorks is a web based tool that allows you to organize your research, import your references from Library databases and create a bibliography in a variety of formats including APA or MLA



You must create an individual account to use RefWorks.

The RefWorks site has online tutorials to show you the different ways you can use it.

ref works

Ref Works

Library Home Page

E-Resources & E-books 

R 



internet searching web site evaluation

Internet Searching & Web Site Evaluation

Library Home Page


Search the Internet


library help

Library Help

Centre for Creative Communications Library: (416) 289-5000 ext. 8600

library.centennialcollege.ca/ask (links to AskON Online Chat Research service and AsktheLibrary email)