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Digital marketing ppt

Digital marketing is also known as online marketing where advertisement is done on various digitals channels.

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Digital marketing ppt

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  1. Digital Marketing BY- KARMAN

  2. Introduction to Digital Marketing Digital marketing is the marketing of products or services using digital technologies on the internet, through phone apps, display advertising, and any other digital mediums. 01

  3. Objectives of Digital Marketing Increase direct sales. Improve conversion rates. Percentage of return visitors. Organic traffic volume. Reduce bouncerate. 02

  4. Advantages of Digital Marketing Wider audience reach Cost-effectiveness Precise targeting Measurable results Interactive engagement 04

  5. Types of Digital Marketing Affiliate Marketing Content Marketing Email Marketing Marketing Analytics Mobile Marketing Pay-per-click (PPC) Social Media Marketing Search Engine Optimization (SEO) 07

  6. What is SEO? stands for Search Optimization and engines understand your website’s content and connect it with users by delivering relevant, valuable results based on their search queries. SEO Engine search helps 05

  7. Types of SEO Technical SEO: Optimizing the technical aspects of a website. On-site SEO: Optimizing the content on a website for users and search engines. Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans, catchphrases, colors) and doing things that will ultimately enhance brand awareness and recognition (i.e., demonstrating and growing its expertise, authority and trustworthiness) and demand generation. 06

  8. Importance of Digital Marketing In today's world, digital marketing has become a critical component of any business's success. With more and more people spending their time online, businesses that don't have an online presence risk falling behind their competitors. In this article, we will discuss the importance of digital marketing and why it is essential for businesses of all sizes. 08

  9. Pros and Cons of Digital Marketing Pros Cons High competition Improves brand quality Global reach Tech dependant Negative feedback Measure and track results Improved market analysis Security and privacy issues Enhanced creativity Vulnerable to Malicious Activitie 09 Get instant feedback Need trained people

  10. Conclusion Digital marketing has evolved significantly with the rise of new technologies, offering various strategies such as social media marketing, content marketing, online advertising, and influencer marketing to increase brand visibility and awareness 10

  11. THANKYOU

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