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Title & Main Job. Details. Remarks. Staff Battelle Memorial Institute (BMI). Introducing BMI to Korean industries and gathering clients for its multi/single client Study. Analyzing all studies & scientists in BMI Main contacts: R&D Center (POSCO, KIA,

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slide1

Title & Main Job

Details

Remarks

  • Staff
  • Battelle Memorial
  • Institute (BMI)
  • Introducing BMI to Korean industries and
  • gathering clients for its multi/single client
  • Study.
  • Analyzing all studies & scientists in BMI
  • Main contacts: R&D Center (POSCO, KIA,
  • Green Cross, Cheiljedang, Samsung, LG,
  • KOHAP, Korea Steel Chemical-KOSCO),
  • Government Organization (KAIST, KIET, KDI..)
  • Located in Ohio City in Colombia USA
  • - Over 8,000 scientists
  • - Commercializing of basic technology
  • - Main sponsors are Pentagon, NASA
  • (90% of total budget)
  • - Multi/single client study
  • - Famous for their six major fields
  • : electronics, manufacturing, IT,
  • Bio-tech. new materials, AI.
  • Staff
  • Plant Export Team
  • (Jun. 88 ~ Jan. 90)
  • Export manufacturing equipments of
  • - CDT/CRT(cathode ray tube) & DY/FBT
  • - Video cassette record/player, color TV
  • - Refrigerator, washing machine, room air
  • conditioner
  • - Electric component (motor, compressor)
  • Countries in charge: China, Asian countries
  • Establish the conception of plant-export such
  • as contract form, royalty calculation, equipment
  • proposal.
  • Assistant Manager
  • Electric Component
  • Export Team
  • (Jan. 90 ~ Jun. 92)
  • Export electric components such as
  • - Compressor for room air conditioner and
  • refrigerator
  • - Electric motors for compressor, fan,
  • washing machine
  • - Casting items for car components
  • Countries in charge: Asia, Japan, USA

Company

Chon

International

Co., Ltd.

Seoul, Korea

Jun. 86 ~

Jun. 88

(2 Yrs)

LG

Electronics Inc.

Export Team

Seoul, Korea

Jun. 88 ~

Jun. 92

(4 Yrs)

slide2

Title & Main Job

Details

Remarks

  • Planning Manager
  • - Asian Operations
  • - Immediate staff for
  • president of Asian
  • Operations
  • Long-terms strategic planning for Asian
  • Operations every year
  • - Vision of Asian Operations
  • - Sales and profit
  • - Brand positioning
  • - Investment plan for local factories in Asia
  • - Localization plan
  • - Marketing plan
  • Marketing support
  • - Allocation of marketing budget to all
  • subsidiaries according to long-term/
  • short-term strategies
  • - Pan-Asia advertising activities
  • : Select suitable Pan-Asia advertising agency
  • and co-work with them to make CF and
  • event. (BBDO, O&M, H&K)
  • - Support each countries’ marketing activities
  • and development of success model.
  • Financing Control
  • - Sales performance
  • - PSI (Purchasing, Sales, Inventory)
  • - A/R, A/P, Cash Flow
  • - After service
  • - Human resources
  • - Logistics
  • Covering all Asian countries, India
  • and Oceania
  • - Manufacturing subsidiaries: India,
  • Thailand, Indonesia, Philippines,
  • Vietnam
  • - Sales subsidiaries: Australia
  • - Sales representative: Singapore,
  • Malaysia, Thailand, Indonesia,
  • India, Myanmar
  • Education & business trip
  • - Knowledge of video conferencing
  • devices and its working principal
  • in London
  • - Multimedia Show (USA, German
  • and Japan)
  • - All Asian countries at least 2 times
  • a month.
  • - Language course: Japanese &
  • Chinese (intensive course)

Company

LG

Electronics Inc.

Asian Operations

Hong Kong

Singapore

Jun. 92 ~

Feb. 97

(4 Yrs &

8 Months)

slide3

Company

Title & Main Job

  • Remarks

LG

Electronics Inc.

Kuala Lumpur

Representative

Office

&

LG Electronics

(Malaysia)

Sdn Bhd

Malaysia

Feb. 97 ~

Oct. 01

(4 Yrs &

8 Months)

  • Representative
  • Managing Director
  • - Whole Malaysia /
  • all products from
  • LG Electronics Inc.
  • Business Performance (FOB Korea)
  • - 1997: U$ 30,052,000
  • - 1998: U$ 40,192,000
  • - 1999: U$ 82,672,000
  • - 2000: U$ 109,352,000

Details

  • KL Rep. Office
  • (B to C)
  • - Home appliances (refrigerator, washing
  • machine, room air-conditioner, TV, VCR,
  • vacuum cleaner, micro-wave oven)
  • (B to B)
  • - Components (PCB, magnetic tape, OSDD)
  • - IT (CD-Rom, PC & monitors under OEM)
  • LG Electronics (Malaysia) Sdn Bhd
  • (B to C)
  • - IT (LG brand monitor, optical storage device)
  • - New display products (PDP, projection TV,
  • LCD projector, LCD TV)
  • - Telecommunication (network system, key
  • phone)
  • (B to B)
  • - Components (CDT, DY, FBT)
  • Marketing Activities to increase sales
  • - Dealer channel program: differentiate benefits
  • according to dealers capabilities which is
  • learnt from detailed dealer analyzing.
  • - Consumer program: consumer event, ads on
  • news paper and TV, give-away, POP

(Continued..)

slide4

Company

Title & Main Job

Remarks

LG

Electronics Inc.

Kuala Lumpur

Representative

Office

&

LG Electronics

(Malaysia)

Sdn Bhd

Malaysia

Feb. 97 ~

Oct. 01

(4 Yrs &

8 Months)

  • Representative
  • Managing Director
  • - Whole Malaysia /
  • all products from
  • LG Electronics Inc.
  • Education & Business Trip
  • - CeBit Show, CE Show, Comdex
  • - China, Asian countries, England
  • for sourcing suitable product for
  • Malaysia market.
  • - Special training program for
  • HPI(High Potential/Performance
  • Individual), chosen from General
  • Manager level of LG Electronics,
  • at LG Learning Center in Korea
  • (4 weeks)

Details

  • Brand Activities
  • - LG brand launching activity from Aug. 1997
  • .Grand convention (minister, ambassador,
  • 800 dealers, 100 press persons)
  • .Roadshow (10 weeks, 10 cities in Malaysia)
  • .PR
  • .Advertising and events
  • * Non-aided brand awareness increased from
  • zero % to 8.2% in one year time.
  • - PR & dealer convention activities at every
  • launching of new and high-end product in
  • Malaysia
  • - Push and pull strategies
  • B to B Business
  • - Gateway, Dell, Sharp, Solectron, Likom
  • - Notebook PC, PCB, CDT, CRT, DY, FBT
  • Management
  • - A/R, A/P, cash flow, PSI (Purchase, Sales,
  • Inventory)
  • - Human resources
  • - Logistics

(Continued..)

slide5

Genesis

  • Global
  • Technology
  • S/B
  • - Managing
  • Director
  • Over All Management
  • - Purchasing
  • - PSI controlling
  • - Product positioning
  • Marketing Activities
  • - LG mobile phone launching in June 2002
  • .Grand convention (minister, 450 dealers,
  • 50 press persons)
  • .PR, advertising and events
  • Genesis
  • Communications
  • S/B
  • - CEO
  • Genesis
  • Integrated
  • Solutions
  • S/B
  • - CEO
  • Over All Management
  • - Profit & loss
  • - Purchasing (from Korea & local)
  • New Business Development (SI)
  • - e-Government
  • - Communication equipments
  • Over All Management
  • - Profit & loss
  • - Application sourcing (from Korea & local)
  • New Business Development
  • - Applications for mobile/internet portal
  • - Applications for each operator
  • Business performance
  • - Supplying WLL, ADSL (DSLAM)
  • to Telecom Malaysia
  • Award
  • - Small and Medium Industry
  • ICT Adoption Award
  • (Category of RM 50 mil above)
  • Mobile portal in Blue Hippo (TM Net).
  • - Items: ring tone, image, game
  • - Operator: Celcom, Maxis, DiGi

Company

Title & Main Job

Details

Remarks

Genesis

Global

Technology

S/B

Genesis

Communications

S/B

Genesis

Integrated

Solutions

S/B

Malaysia

Jan. 02 ~

2008

(7 Years)

slide6

- Managing

Director/CEO

  • Trading
  • - Kitchenware
  • Distributor of LG Pandora Fridge
  • - Kimchi refrigerator
  • - Korean & local market
  • Event Management
  • - New product promotion
  • - Consumer events
  • - Dealer support program

Company

Title & Main Job

Details

Remarks

Technology

&

Tomorrow

S/B

Malaysia

Oct. 2001 ~

Present