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Title & Main Job. Details. Remarks. Staff Battelle Memorial Institute (BMI). Introducing BMI to Korean industries and gathering clients for its multi/single client Study. Analyzing all studies & scientists in BMI Main contacts: R&D Center (POSCO, KIA,

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  1. Title & Main Job Details Remarks • Staff • Battelle Memorial • Institute (BMI) • Introducing BMI to Korean industries and • gathering clients for its multi/single client • Study. • Analyzing all studies & scientists in BMI • Main contacts: R&D Center (POSCO, KIA, • Green Cross, Cheiljedang, Samsung, LG, • KOHAP, Korea Steel Chemical-KOSCO), • Government Organization (KAIST, KIET, KDI..) • Located in Ohio City in Colombia USA • - Over 8,000 scientists • - Commercializing of basic technology • - Main sponsors are Pentagon, NASA • (90% of total budget) • - Multi/single client study • - Famous for their six major fields • : electronics, manufacturing, IT, • Bio-tech. new materials, AI. • Staff • Plant Export Team • (Jun. 88 ~ Jan. 90) • Export manufacturing equipments of • - CDT/CRT(cathode ray tube) & DY/FBT • - Video cassette record/player, color TV • - Refrigerator, washing machine, room air • conditioner • - Electric component (motor, compressor) • Countries in charge: China, Asian countries • Establish the conception of plant-export such • as contract form, royalty calculation, equipment • proposal. • Assistant Manager • Electric Component • Export Team • (Jan. 90 ~ Jun. 92) • Export electric components such as • - Compressor for room air conditioner and • refrigerator • - Electric motors for compressor, fan, • washing machine • - Casting items for car components • Countries in charge: Asia, Japan, USA Company Chon International Co., Ltd. Seoul, Korea Jun. 86 ~ Jun. 88 (2 Yrs) LG Electronics Inc. Export Team Seoul, Korea Jun. 88 ~ Jun. 92 (4 Yrs)

  2. Title & Main Job Details Remarks • Planning Manager • - Asian Operations • - Immediate staff for • president of Asian • Operations • Long-terms strategic planning for Asian • Operations every year • - Vision of Asian Operations • - Sales and profit • - Brand positioning • - Investment plan for local factories in Asia • - Localization plan • - Marketing plan • Marketing support • - Allocation of marketing budget to all • subsidiaries according to long-term/ • short-term strategies • - Pan-Asia advertising activities • : Select suitable Pan-Asia advertising agency • and co-work with them to make CF and • event. (BBDO, O&M, H&K) • - Support each countries’ marketing activities • and development of success model. • Financing Control • - Sales performance • - PSI (Purchasing, Sales, Inventory) • - A/R, A/P, Cash Flow • - After service • - Human resources • - Logistics • Covering all Asian countries, India • and Oceania • - Manufacturing subsidiaries: India, • Thailand, Indonesia, Philippines, • Vietnam • - Sales subsidiaries: Australia • - Sales representative: Singapore, • Malaysia, Thailand, Indonesia, • India, Myanmar • Education & business trip • - Knowledge of video conferencing • devices and its working principal • in London • - Multimedia Show (USA, German • and Japan) • - All Asian countries at least 2 times • a month. • - Language course: Japanese & • Chinese (intensive course) Company LG Electronics Inc. Asian Operations Hong Kong Singapore Jun. 92 ~ Feb. 97 (4 Yrs & 8 Months)

  3. Company Title & Main Job • Remarks LG Electronics Inc. Kuala Lumpur Representative Office & LG Electronics (Malaysia) Sdn Bhd Malaysia Feb. 97 ~ Oct. 01 (4 Yrs & 8 Months) • Representative • Managing Director • - Whole Malaysia / • all products from • LG Electronics Inc. • Business Performance (FOB Korea) • - 1997: U$ 30,052,000 • - 1998: U$ 40,192,000 • - 1999: U$ 82,672,000 • - 2000: U$ 109,352,000 Details • KL Rep. Office • (B to C) • - Home appliances (refrigerator, washing • machine, room air-conditioner, TV, VCR, • vacuum cleaner, micro-wave oven) • (B to B) • - Components (PCB, magnetic tape, OSDD) • - IT (CD-Rom, PC & monitors under OEM) • LG Electronics (Malaysia) Sdn Bhd • (B to C) • - IT (LG brand monitor, optical storage device) • - New display products (PDP, projection TV, • LCD projector, LCD TV) • - Telecommunication (network system, key • phone) • (B to B) • - Components (CDT, DY, FBT) • Marketing Activities to increase sales • - Dealer channel program: differentiate benefits • according to dealers capabilities which is • learnt from detailed dealer analyzing. • - Consumer program: consumer event, ads on • news paper and TV, give-away, POP (Continued..)

  4. Company Title & Main Job Remarks LG Electronics Inc. Kuala Lumpur Representative Office & LG Electronics (Malaysia) Sdn Bhd Malaysia Feb. 97 ~ Oct. 01 (4 Yrs & 8 Months) • Representative • Managing Director • - Whole Malaysia / • all products from • LG Electronics Inc. • Education & Business Trip • - CeBit Show, CE Show, Comdex • - China, Asian countries, England • for sourcing suitable product for • Malaysia market. • - Special training program for • HPI(High Potential/Performance • Individual), chosen from General • Manager level of LG Electronics, • at LG Learning Center in Korea • (4 weeks) Details • Brand Activities • - LG brand launching activity from Aug. 1997 • .Grand convention (minister, ambassador, • 800 dealers, 100 press persons) • .Roadshow (10 weeks, 10 cities in Malaysia) • .PR • .Advertising and events • * Non-aided brand awareness increased from • zero % to 8.2% in one year time. • - PR & dealer convention activities at every • launching of new and high-end product in • Malaysia • - Push and pull strategies • B to B Business • - Gateway, Dell, Sharp, Solectron, Likom • - Notebook PC, PCB, CDT, CRT, DY, FBT • Management • - A/R, A/P, cash flow, PSI (Purchase, Sales, • Inventory) • - Human resources • - Logistics (Continued..)

  5. Genesis • Global • Technology • S/B • - Managing • Director • Over All Management • - Purchasing • - PSI controlling • - Product positioning • Marketing Activities • - LG mobile phone launching in June 2002 • .Grand convention (minister, 450 dealers, • 50 press persons) • .PR, advertising and events • Genesis • Communications • S/B • - CEO • Genesis • Integrated • Solutions • S/B • - CEO • Over All Management • - Profit & loss • - Purchasing (from Korea & local) • New Business Development (SI) • - e-Government • - Communication equipments • Over All Management • - Profit & loss • - Application sourcing (from Korea & local) • New Business Development • - Applications for mobile/internet portal • - Applications for each operator • Business performance • - Supplying WLL, ADSL (DSLAM) • to Telecom Malaysia • Award • - Small and Medium Industry • ICT Adoption Award • (Category of RM 50 mil above) • Mobile portal in Blue Hippo (TM Net). • - Items: ring tone, image, game • - Operator: Celcom, Maxis, DiGi Company Title & Main Job Details Remarks Genesis Global Technology S/B Genesis Communications S/B Genesis Integrated Solutions S/B Malaysia Jan. 02 ~ 2008 (7 Years)

  6. - Managing Director/CEO • Trading • - Kitchenware • Distributor of LG Pandora Fridge • - Kimchi refrigerator • - Korean & local market • Event Management • - New product promotion • - Consumer events • - Dealer support program Company Title & Main Job Details Remarks Technology & Tomorrow S/B Malaysia Oct. 2001 ~ Present

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