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Elevator Pitch – What Does TribeHR Do? . Transform human resources from administrative to strategic for small medium business ( SMBs ) Consumerized HR software for SMB s. Customer Pain & Opportunity.

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elevator pitch what does tribehr do
Elevator Pitch – What Does TribeHR Do?

Transform human resources from administrative to strategic for small medium business (SMBs)

Consumerized HR software for SMBs

customer pain opportunity
Customer Pain & Opportunity

“For TribeHR there is no professional training needed. It is clear for me as a newly anointed HR administrator and things are exactly where I expect them to be.”

~ Jake McKee,

Ants Eye View

“.. HR just sucks.”

“.. too much time or too complicated to get going.”

“…long days pouring over spreadsheets and rifling through a filing cabinet.”

“…you have to think like an HR person and if you don’t, then you have no idea where to find what you are looking for…”

company overview

What We Do

Build friendly, web-based tools to make HR processes easier for employees, managers, and HR professionals. We sell these tools as subscriptions to businesses 5-99 employees in size.


  • Product is Built: v1.0 released March 2011
  • Customers Love It: updates based on customer requests
  • Revenue: 24 paying customers in 5 countries
  • Distribution Partnerships: Bell, FreshBooks, and Others


We’re bootstrapped to date. Looking for $500,000 to get us past break-even.

company overview the numbers
Company Overview – The Numbers

In-App Usage is accelerating

smb customer problems
SMB Customer Problems

HR IS Stressful, costly, and SMBs HATE IT

  • Hiring
    • How do I choose the right person?
    • How will I read all these resumes?
  • Engagement
    • Why won’t my managers do reviews?
    • How do I deal with these Gen-Y kids?
  • Retention
    • When did this guy last get a raise?
    • How do I fire this jerk?

our solution hiring
Our solution – HIRING…

Web Posting

Email Intake


Applicant Mgmgt

our solution engagement
Our solution – engagement…

Employee Profile

Shared Goals

Public Kudos

our solution retention discipline
Our solution – retention & discipline

Easy Notes

Private Notes

Useful Insights

market size north america
Market Size – North America

$44 B

6.9M SMBs

$1.3 B

2.1 SMBs

$11 M8500 SMBs

Through Existing Strategies

North American SMBs Spend This on HR Consulting

5-99 Employees

Believe Software Improves Productivity

Source: 2007 US Census Data and 2009 Industry Canada Key Small Biz Stats

go to market strategy
Go to market Strategy




Integrate and Be Promoted

Blog, Buzz, Social, Ads

Auto Dealers – 20,000

Creative Agencies - 16,000

Tech Startups – 4,000






Our customers want a solution that is:

  • Complete
  • Social
  • SMB-Friendly

The Alternatives Aren’t Delivering

revenue growth model
Revenue & Growth Model


Monthly Fees

Benchmark Data





Referral Fees

Ad Sales


5-99 Employees


SMB B2B Products

Employers & Info Brokers

3 year projections
3 Year Projections

Cash Flow Positive in Q2 of Year 2

Pricing based on $3 per Employee per Month ($78 Average Sale Price)

milestones use of money
Milestones & use of money

Milestones & activities

Key Takeaways

  • To reach $1 million annualized sales we need only 1,000 customers .
  • To reach $11 million annualized sales we need only 8,500 customers

founding team
Founding Team

Joseph Fung

Stephen Heron

Jesse Rodgers

CEO & Founder, Lewis Media

Director of Digital Media, CIGI

Director, VeloCity Mobile Incubator

President, UW Staff Association

Marketing Dir., Schlueter Auto Group

Sr. Account Director, Samsung

Great team that we’ve worked with before: 1 UX Designer, 3 Programmers

Advisors & Key Customers

Suzanne Hyatt, TechCapital Partners Jake McKee, Ant’s Eye View

Cameron Hay, CommunitechChris Howlett, Communitech

David Crow, InfluitiveRob Varga, Walkaway

exit plan
Exit Plan

A strong pattern of acquisitions

Taleo CEO Mike Gregoire, 2011: “Our philosophy around acquisitions is very clear, we’ll look to enhance our competitive position in the talent management market through transactions that allow us to migrate our competitors’ customers to the Taleo platform, or we may do smaller deals where we can add domain expertise to our core platform and solution offering.”

$40M Feb ‘10

$50M May ‘10

$80M Sep ‘10

$70M Dec ‘10


SMB HR Sucks, but it doesn't have to

Web-Based HR Software for SMBs.

✔ Great Product ✔ Paying Customers

✔ Proven Team ✔ Clear Marketing Strategy

✔ Strong Partnerships ✔ Proven Pattern of Exits

$500K to be profitable and help with growth

Thank You.