Aspects of Energy Efficiency Management

1. Aspects of Energy Efficiency Management CSR, Environment, Marketing, CDM potentials, Seed funds

2. Focus Areas STERN is an implementing agent for TÜV Rheinland to ensure the self sustainability of the organization with following aspects:  • Energy efficiency management setup • Identify leakages • Setup energy efficiency management and their responsibilities • Targets and policies regarding commitments for reducing the carbon footprint • Incorporate an overall monitoring plan • Corporate social responsibility within the premises • Improve working environment of employees • Improve relationship with local authorities with continuous improvements • Security intelligence in the premises and implementations of tools • Strategic Marketing & PR to use the reduced carbon footprint as a marketing tool • Create seed funds for CSR and Marketing activities and potential CDM projects • Identify CDM potentials with Technology solutions • Incorporate the financial aspect for a CDM investment • Self sustainability for the Corporate company

3. Setting up and running an effective energymanagement program - Basics • Energy is a valuable raw material resource required to run a business; • Energy is not plain overhead and part of business maintenance; • Energy has costs and environmental impacts; • Energy needs to be managed well in order to increase the business profitability • and competitiveness and to mitigate the seriousness of these impacts; • All organizations can save energy by applying the same sound management • principles and techniques they use elsewhere in the business for key resources • such as raw materials and labor; • These management practices must include full managerial accountability for energy • use. The management of energy consumption and costs eliminates waste and • brings in ongoing, cumulative savings;

4. Strategic consideration • convince upper management of the value of systematic energy • management in achieving the organization’s strategic objectives; • In essence, the strategic goal of most corporations is to gain a competitive • advantage by seizing external and internal opportunities so as to improve • the profitability of their operations, products and sales and their • marketplace position; • Developing a successful corporate strategy requires taking into account all • of the influences on the organization’s operation and integrating the • various management functions into an efficiently working whole. Energy • management should be one of these functions;

5. Strategic consideration • The Organization should conduct a review of its strengths, weaknesses, • opportunities and threats (SWOT analysis) including various legal • and environmental considerations (such as emissions, effluent, etc.); • This analysis would identify future threats to profitability, and ways to • reduce costs should be sought; • Energy efficiency improvement programs become an integral part of the • Corporate strategy to counter such threats; • Those Programs will help to improve profit margins through energy savings; • Applying good energy management practices is just as important to • achieving these savings as the appropriate process technology. It should be • remembered that any operational savings translate directly to bottom-line • improvement, dollar for dollar;

6. Energy Management Setting up an effective energy management program follows proven principles of establishing any management system. These principles fit any size and type of organization. Plan Do Check Act Improve

7. Energy Management Samplethe first steps Sign up energy efficiency Pre audit from TÜV Rheinland Management setup & person in charge Policies, Objectives, Swot Assign responsibilities for action plan CDM Aspects Energy audit report CSR Environment & Suppliers PR & Marketing Action plan developed & identifications List of priorities & Monitoring Energy Engineers Stern Stern Stern Stern Action plan and time tables

8. Green Marketing & PR Green marketing and public relations becomes a global corporate issue for their image and corporate identity It can positively differentiate companies from their competition It provides an edge that delivers increased sales, visibility, customer loyalty, enhanced company image and positive media coverage There is a need to continue to educate not only clients but the public at large about sustainability and its benefits Sales men, Sales network, Sales promotion girls have to be aware about the Green campaign and its meaning Create a marketing strategy to establish seed funds for a CDM project or CSR aspects

9. Strategic Corporate Social Responsibility & Safety CSR are now deductable from Taxes Improve strategic social relationship with the local government and the people living within the area Create a program for the people from the people Establishment and monitoring of the social activities together with the local government Create awareness within the employees and use it as a public relation tool to strengthen your position within the local Government Programs and Status Reports to be submitted to the Top management for approval and notification Though the marketing we create seed funds for the establishment of a trust fund

10. ENERGY MANAGEMENT MATRIXWhere do you stand – mark it

11. Energy Efficiency Impact points POSITIVE COMPANY REFLECTION Asset Management Maintenance Controlling TAX Benefits Management Improvements Newest Technology Environment Maximize Asset Transparency More Cost Efficient Quality Oriented Energy efficiency Reinvestment Buying or leasing Finance Controlling Cost reduction CSR issues Working environment New Marketing and Public Relation Tools for new Market approach = Repositioning PROFIT Create a Positive work environment with clear guidelines and new career potentials Measure in Strong Corporate Strategy More competitive and transparent a good basic to react fast

12. Impacts of Energy Efficiency & reducing carbon footprint IT STARTS WITH YOU Are YOU aware ? yes ECO WORLD Financial/Asset Impact Marketing Impact Environmental impact Social Impact Management Impact More Profits Advantages against Competitor Growth & Conservation CDM Potential Development Of Methodologies & PDD Financial support Carbon Buyer

13. FIRST STEPS TOECO World Implementation process Establishment of Energy Management ECO Certification Program TUV Rheinland