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Lifestyle Modeling and Visualization

Lifestyle Modeling and Visualization. Catherine Havasi, Ryan MacDowell, Rob Speer, and Marko Popovic. Why Model Lifestyles?. Over time, a person’s and a community’s spending habits change. Understanding this change is useful For a person For the bank For area businesses.

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Lifestyle Modeling and Visualization

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  1. Lifestyle Modeling and Visualization Catherine Havasi, Ryan MacDowell, Rob Speer, and Marko Popovic

  2. Why Model Lifestyles? • Over time, a person’s and a community’s spending habits change. • Understanding this change is useful • For a person • For the bank • For area businesses

  3. What could be a lifestyle? • What you do • Travel, go to coffee shops and bakeries • Classes of purchases • Clothing and shoes, power tools and gas grills • Franchises you frequent • Starbucks and The Gap, Walmart and Burger King • Whatever you want to look at!

  4. What does this do? • Analyze and visualize the space of area businesses and derive “lifestyle gradients” • Show how people move through this space over time

  5. Open Mind Common Sense • Unspoken assumptions we use in reasoning • Collecting common sense from the internet • 750,000 assertions, 15,000 users • Lots of different types of knowledge • “A dog is a mammal” • “The last thing you do when you cook is clean up the kitchen.”

  6. AnalogySpace • Technique for learning, reasoning, and analyzing using common sense • AnalogySpace can: • generalize from sparsely-collected knowledge • confirm or question existing knowledge • classify information in a knowledge base in a variety of ways • Can use the same technique to group other things: businesses, people, communities

  7. How does it do it? • Make a Business Space • From business data • From customer’s spending patters • From customer’s reviews on the internet • Discover (or set) lifestyle gradients • Given a person’s statement show how they move through this space over time

  8. Demos!

  9. How we put this together • We create an space using information about what companies sell and common sense. • Take a person’s statement use that to place them in the space. • Move them through the space as their spending habits change over time. • x and y coordinates, RGB color values, size…

  10. Where we go from here • We can create a space using people’s spending patterns. • We can take into account reviews and pricing information from online sources. • Shopping blogs, Yelp, company websites • Extend to communities - find how groups of people spend money in a given area.

  11. Common Sense Computing • CSCI Homepage: • http://csc.media.mit.edu/ • AnalogySpace • http://analogyspace.media.mit.edu/ • Open Mind Common Sense • http://commons.media.mit.edu/ I can be reached at: havasi@media.mit.edu

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