The Love Diamond Antwerp Diamond Museum Collection - PowerPoint PPT Presentation

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The Love Diamond Antwerp Diamond Museum Collection

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  1. The Love Diamond Antwerp Diamond Museum Collection • Brand book – antwerp diamond heritage collection • Material deadline: Mid Apr • Size : similar to CSS brand book • Simplified chinese • Premium , antique, classic, European style.

  2. cover Print ad layout. Adaptation for the cover.

  3. Outside Back

  4. P1-2.Antwerp first diamond ring • The first diamond ring that was given as an engagement gift was given to Maria van Bourgondië. (1457-1482)  • Archiduc Maximilian  of Austria asked her to marry him with a ring with a diamond. There is no picture record of the ring. • She was the ruler of Flanders, was born in Brussels in 1457  and was buried in Brugge in 1482.

  5. P1-2.The first diamond ring • A big product shot of our new collection.

  6. P3-4 Antwerp diamond Heritage • Diamond capital of the world • The world’s diamond trading centre • 550 years of diamond expertise • Diamond loves Antwerp • Antwerp Diamond Heritage • Endorsement from AWDC / Antwerp officials • http://www.awdc.be/antwerp-diamonds

  7. P3-4 Antwerp diamond Heritage Download at http://www.awdc.be/image/press/list?page=2

  8. P5-6. The Love Diamond , an Belgian Brand • Super Ideal Cut • Perfect proportions • Perfect polish • Perfect symmetry Refer to The love diamond catalogue

  9. P7-8. Expo • 今年比利時參與2010上海世博會,將會以比利時聞名世界的鑽石、巧克力和啤酒為主題。 • 鑽石展覽廊內將有超完美車工技術的示範 • 參觀者可以欣賞到來自安特衛普鑽石博物館的10件最負盛名的鑽石珠寶。 • Endorsement from Leo Delcroix , commissioner of the Belgian Pavilion • Download : http://www.exposhanghai2010.be/download/download-hq-pictures.html

  10. P9-10. Antwerp Diamond Museum • Historic and contemporary diamond jewellery. • Jewels dating back to the 16th century • History of different cuts and styles to present day engagement rings • Both real diamonds as well as replicas of famous • Endorsement from the Curator • http://www.awdc.be/diamond-museum-province-antwerp

  11. P 9-10 The Antwerp Diamond Museum

  12. P11-12The Antwerp Heritage Museum Real products of the museum, sketches and antique pieces from the museum.

  13. P11-12The Antwerp Heritage Museum • 博物館內集合了現代與古典的珍品,交織著過去與未來的設計美學和工藝,每一個花紋、裝飾、細節都成為The Love Diamond Museum Collection的靈感泉源,延續鑽石的美麗傳奇。 • Museum curator as consultant • Product shots, sketches, pattern and museum antique jewels.  

  14. P13-14 The masterpiece • Endorsement from Mickey Weinstock • The love diamond masterpiece

  15. P15-16.The super ideal cut 每顆The Love Diamond™均以超完美車工切割而成,每個切面均合乎「完美比例」、「完美對稱」以及「完美磨光」三項條件,令每顆The Love Diamond™都呈現出完整而對稱的八心八箭,散發出鑽石極致的光芒。而全世界只有不到 1.5% 的鑽石產量是出自「超完美的車工」。 為讓Love Diamond呈現最完美一面,鑽石的每一切面都經人手切割及打磨,並配合準確精良的車工,比一般完美車工的鑽石多費4至5倍時間方能完成,而單要切磨一克拉的Love Diamond就得花上35小時。 Endorsement from IGI, Mark Brauner

  16. 17-18. the whole collection Showcase of all new products.

  17. P 19-20 Ending 2 0 0 7 年比利時儲妃P R I N C E S S MATHILDE到訪廣東道旗艦店慶祝 中國第100間分店銷售比利時The Love Diamond™ 美鑽 The Love Diamond

  18. Look & Feel