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Marketing TOPS Capacity Training September 20, 2011

Marketing TOPS Capacity Training September 20, 2011. Marketing. By the end of the session…. 1. What is agricultural marketing? 2. Why is important within MYAP’s ? 3. How can the marketing component be strengthened to support agricultural and nutritional outcomes?.

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Marketing TOPS Capacity Training September 20, 2011

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  1. Marketing TOPS Capacity Training September 20, 2011

  2. Marketing By the end of the session…. 1. What is agricultural marketing? 2. Why is important within MYAP’s ? 3. How can the marketing component be strengthened to support agricultural and nutritional outcomes?

  3. What is agricultural marketing? Sell what you can produce? Produce what you can sell? It involves the buying and selling or bartering of produce.

  4. Why is it important within MYAP’s Marketing offers the potential for MYAP HH’s to increase food security by improving availability, access, utilization and stability

  5. How can the marketing component be strengthened to support agricultural and nutritional outcomes?

  6. Step #1 Identify value added and competitiveness opportunities in the marketplace quantity, quality, timing Example: Pigeon Pea

  7. Step #2 Ensure the crop meets MYAP criteria : Positive impact of the 4 pillars of food security. 2) Passes the “do no harm” test.

  8. Step #3 Identify Up-grade Priorities Start with the Value Chain. Examine each step- inputs, production, post harvest, marketing

  9. Step #4 Indentify tool kit intervention options to support the chain Technical assistance Innovation funding Linking VC actors Linking to other MYAP Components

  10. Group Work The community has a real opportunity to access the market for their pigeon pea. They ask the MYAP to assist with upgrading their product . Using your project tool kit identify interventions along the value chain that will result in improved competitiveness

  11. Participatory Market Systems Development • http://practicalaction.org/participatory-market-systems-development • The Role of Participation in Pro-Poor Market Systems Development, USAID Briefing Paper • http://www.microlinks.org/ev_en.php?ID=35189_201&ID2=DO_TOPIC

  12. 1.MYAPS are designed to be multipurpose and multifunctional- agriculture interventions chosen need to be multipurpose and multifunctional. • 2. For every action there is a reaction. Interventions may sound good but need to be put through a do no harm framework before inclusion into project activities, especially the potential impact on nutrition. • 3. Insure interventions are linked to indicators. Understand the project’s indicators first then program accordingly.

  13. Why Marketing

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