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Macau International Airport Advertising Media Kit. JCDecaux Transport July 2009. JCDecaux Group Worldwide Outdoor Experts. Leaders in Outdoor Advertising. № 1 in Asia-Pacific in Outdoor Media № 1 in China in Outdoor Media № 1 in Europe in Billboard Advertising

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Macau International Airport Advertising Media Kit


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    1. Macau International Airport AdvertisingMedia Kit JCDecaux Transport July 2009

    2. JCDecaux GroupWorldwide Outdoor Experts

    3. Leaders in Outdoor Advertising • № 1in Asia-Pacific in Outdoor Media • № 1in China in Outdoor Media • № 1in Europe in Billboard Advertising • № 1Worldwide in Street Furniture • Advertising • № 1Worldwide in Airport Advertising London Paris Barcelona

    4. JCDecaux Airport No. 1 Worldwide in Airport Advertising JCDecaux Airport is the world leader in airport advertising with 165 Airports in 17 countries, targeting over 1 billion passengers a year. Its presence includes London, New York, Paris, Frankfurt, Hong Kong, and Beijing… which helps to coordinate National and international campaigns. 165 Airports in 17 Countries

    5. JCDecaux Airport – China Network Hong Kong International Airport Macau International Airport Beijing Capital Intl.Airport Terminal 3 Beijing Qingdao Shanghai Pudong Intl. Airport Shanghai Hongqiao Airport Qingdao Liuting Intl. Airport Shanghai Hong Kong Macau

    6. Macau International Airport • 5M PAX in 2008* • A fully functional 24-hour airport • “Best Emerging Airport” - Asian Freight & Supply Chain Award 2008** Source: *ADA – Administration of Airport Ltd., Traffic Statistics Jan 2009 ** MIA press release Dec 2008

    7. Passenger Profile • 66% Male, 34% Female • Age Group: 36 – 45 • 51% PMEB (Professionals, Managers, Executives, Businessmen) • Average Dwell Time: 1Hour • Monthly Household Income: MOP$20,000 Source: 2008 Passenger Profile Report – ADA, Dec 2008

    8. Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia Air Passenger by Destination 64% of passengers are from Greater China Region Origin Destinations Top Destinations • Taipei • Kaohsiung • Bangkok • Shanghai • Kuala Kumpur • Singapore • Manila • Beijing • Wuxi • Hangzhou

    9. Advertising Formats Prestige Stand out with the most luxurious sites Premium Target highly sought-after travelers Tactical Differentiate through alternative displays

    10. Exterior Billboard Key Benefits: • Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers 10

    11. Lightbox on Carousel – Baggage Reclaim Hall Key Benefits: • During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers

    12. Free Standing Lightbox – Departure Duty Free Key Benefits: • Long captive dwell times: best location to give the product details to the target audiences Hennessy

    13. Lightbox on Wall- Check in Hall Key Benefits: • An amazing and prestigious display targeting both departing and arriving passengers

    14. Arrival Lightbox Key Benefits: • Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox

    15. Arrival Lightbox Key Benefits: • On every corner of the arrival hall, lightboxes will attract the passenger flow.

    16. Welcome Signage Key Benefits: • In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.

    17. Giant Ceiling Banner Remy Martin Key Benefits: • Ideal to promote your brand and products in a very dynamic way to captivate passenger’s attention

    18. Column Wrap Banner Key Benefits: • Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure

    19. TV Wrap Key Benefits: • This is the best format to capture the attention of the passengers waiting aboard

    20. Exhibition Site Key Benefits: • Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products

    21. Clock Sponsorship Key Benefits: • Your brand is easily recognized as travelers are time-conscious

    22. Airbridge Exterior Advertising Key Benefits: • The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building.

    23. Airbridge Interior VISA Key Benefits: • Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes

    24. Airport Bus Advertising Key Benefits: • Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers

    25. Airport Bus Interior Key Benefits: • Advertisers are provided with high creativity and flexibility by Airport Bus interior

    26. Airport Campaign in MIA – Tiffany

    27. Airport Campaign in MIA – Tiffany

    28. Airport Campaign in MIA – VISA

    29. Airport Campaign in MIA – MIECF

    30. Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk