Seminar 27.8.13. AGENDA. 13:30 Welcome and brief introduction by the project group 13:45 Statement on the American retail market and a unique children’s concept by Shawn Parr, Kids77 USA, via Skype 14:15 Statement on Novotex’s experiences on the Japanese market with
13:30 Welcome and brief introduction by the project group
13:45 Statement on the American retail market and a unique children’s concept by Shawn Parr, Kids77 USA, via Skype
14:15 Statement on Novotex’s experiences on the Japanese market with
shop partnership by Lasse Simonsen, Novotex
14:45 Coffee break
15:00 Presentation on the Chinese retail market and children’s products
by Kim Chan, Barca CHINA
15:30 Rounding off and updating by the project group
Created4kids is a
common retail platform for Danish children’s products
The object is to create a shop concept focusing on experiences and edu-tainment.
The remote market like China, where concepts with experiences are of interest are interesting. Other remote markets such as the USA and Japan will also be looked at.
The constellation Created4kids
An initiative in the Region’s creative growth strategy which must develop the business areas of the future in the cross-field between the different creative sectors and between the creative sectors as a whole, and other private and public players.
There was a round of applications in January 2013, where there are nine partnerships which, during 2013, will show new ways of realising the potential in the creative companies.
Works to promote innovation and growth in small and medium-size housing, clothing and creative companies.
Innonet applied for inclusion of the project Created4kids in More.Creative and was selected as one of the nine out of 78 projects.
Phase 2 – late 2013:
Selection of five of the nine projects
Partners in Created4kids
Designs and produces concepts for the retail sector
TASK: Design of retail concept. Production of equipment.
Works to promote innovation and growth in small and medium-size interior, clothing and creative companies.
TASK : Project management, networking, and applications for public funding
Consultancy company specialising in administration, organisation and branding within the fashion and design sector
TASK: Chinese company, business strategy
Communication house with several bureaus, all with expertise within marketing and communication.
TASK: Branding and communication platform.
Why does Created4Kids have the potential for success?
- Significant demand in the distant markets for new concepts from the West
- Danish quality and Danish values are desired as “the good life”
- Combining playing with learning is a unique concept which promotes creativity among children by providing something they don’t normally focus on.
- High growth with many potential consumers
- The concept is innovative and the Nordic countries have/Denmark has a unique DNA
Howwill we achieve this success?
- Strong branding through the Danish core values
- Communication and partnership with Danish brands
- Danish quality
- Innovative shops - “experiences”
- Strong project management and strategies
- Strong partnership (network)
- Work on several fronts, also via other commercial cultural activities in cooperation with the embassies and a common Nordic concept
Together we’re stronger!
Designed with love from Denmark
- let’s explore, play & learn
Result of the strategy tool INSIGHT:
Children love to shop when they set the terms – and at eye height.They’re happiest in a universe where they move, are involved, become curious and play - altogether in an attentive interplay with parents and other children.
Children inspire/ look up to adults and children a little older than themselves.
Setting target groups
Target group: Children aged 0-10
Goal: Create a retail/e-tail platform to market in various remotemarkets. Concept: edu-/entertainment
What should we brand? Danish values such as genuine democracy, play & learn, the world’s happiest people, broad-mindedness/confidence, the whole person, community/individualism, sustainability and design traditions.
from the store:
from the store:
The Franchise Partner
LIFESTYLE SHOPPING EXPERIENCE
on retail operations
3) Property developer
4) Retailer/Franchise Partner
- fee etc.