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TACF Membership Initiative. 2013-2014 Fiscal Year. Membership. O nly 7\% of total organizational income is generated from membership support. So why membership? Provides a base of public support Generates a pool of volunteers Expands number of informed ambassadors for our work

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tacf membership initiative

TACF Membership Initiative

2013-2014

Fiscal Year

membership
Membership

Only 7% of total organizational income is generated from membership support

  • So why membership?
  • Provides a base of public support
  • Generates a pool of volunteers
  • Expands number of informed ambassadors for our work
  • Provides financial support to chapters
2013 14 chapter membership challenge launch date october 2013
2013-14Chapter Membership ChallengeLaunch Date: October 2013

Activate local chapters to increase membership

    • Offer incentives and recognition for success
  • Cash stipend for regional leaders
  • National award

Provide templates for new ways to engage and retain members

sample new member recruitment opportunities
Sample New Member Recruitment Opportunities

Member-to-Member Incentive ProgramGift memberships, discounted renewals

Membership Drive Event

Earth Day “Picnic for the Planet” model

New Member Limited Time Discounts

Single time, new members only

Collaborative Activities with Partners

Cross-marketing opportunities with local and national partners

new member pipeline plan driven by national office
New Member Pipeline Plandriven by national office

Online JOURNAL Subscription Program

$30 annual online subscription for non-members only (6 issues)

One time, online-only 3-issue free trial subscription

Passive membership enrollment and “opt-in” opportunity in every issue

No direct mail solicitation for one year

Active tracking of conversion rate

benefits analysis
Benefits Analysis

Membership ($40)

Subscription ($30)

slide8
LAUNCH DATES

Expanded Membership Benefits Online:

April 2013

Subscription Program Launch:

June 2013

Chapter Membership Challenge:

October 2013

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