not all ideas are business ideas n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Not all ideas are Business Ideas PowerPoint Presentation
Download Presentation
Not all ideas are Business Ideas

Loading in 2 Seconds...

play fullscreen
1 / 19

Not all ideas are Business Ideas - PowerPoint PPT Presentation


  • 188 Views
  • Uploaded on

Not all ideas are Business Ideas. Igniting Your Business Ideas. What makes a good business idea?. It starts with a good idea. Good ideas fill a void or solve a problem:. How?. It makes somebody... Happier Healthier Richer More attractive ...at a price they are willing to pay. But.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Not all ideas are Business Ideas' - kaori


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
not all ideas are business ideas

Not all ideas are Business Ideas

Igniting Your Business Ideas

what makes a good business idea
What makes a good business idea?

It starts with a good idea.

Good ideas fill a void or solve a problem:

slide3
How?
  • It makes somebody...
    • Happier
    • Healthier
    • Richer
    • More attractive

...at a price they are willing to pay

slide4
But...

Great ideas alone don’t make great businesses!

how is a great business idea different
How is a great business idea different?
  • You have to consider more than just the idea
    • Micro level market attractiveness
    • Macro level market attractiveness
    • Macro level industry attractiveness
    • Sustainable advantage
    • Team
macro level market attractiveness
Macro level market attractiveness

Market size

Short term market growth

Long term market growth

macro level industry attractiveness
Macro level industry attractiveness

Porter’s five forces:

Threat of entry

Supplier power

Buyer power

Threat of substitutes

Competitive rivalry

macro level industry attractiveness1
Macro level industry attractiveness

Threat of entry

  • Is it easy or difficult for companies to enter this industry?
    • Cost
    • Specialist knowledge
    • Route to market
macro level industry attractiveness2
Macro level industry attractiveness

Supplier power

  • Do suppliers to this industry have the power to set the terms and conditions?
    • How many suppliers are there?
    • How transparent are they?
macro level industry attractiveness3
Macro level industry attractiveness
  • Do Buyers have the power to set terms and conditions?
    • What are their alternatives?
    • How easy is it to find them?

Buyer power

macro level industry attractiveness4
Macro level industry attractiveness
  • Is it easy or difficult for substitute products to steal my market?
    • Think about the customer need

Threat of substitutes

macro level industry attractiveness5
Macro level industry attractiveness
  • Is the competitive rivalry intense?
    • Assess your competitors fairly.
    • If you know about them, they may well be smarter and better funded than you.

Competitive rivalry

sustainable comparative advantage
Sustainable comparative advantage
  • Firstly, there must be an advantage (for your customers)
    • Better
    • Faster
    • Cheaper
  • Then, you have to sustain it.
sustainable comparative advantage1
Sustainable comparative advantage
  • Proprietary elements
    • Patents
    • Trademarks
    • Trade Secrets
  • Superior organisational processes

(Vs. )

  • Business model is economically viable
  • Commitment to innovation
slide17
Team
  • Ability
    • Team as a whole
    • Find the gaps and fill them
    • Experience counts
  • Alignment
    • Commitment to the same goals
    • Passion
    • It will be hard
slide18
Team
  • Network
    • How connected are you?
      • Suppliers to your business (and your competitors)
      • Distributors and customers (today and in the future)
      • Competitors and substitutes

Names, titles, & contact information please.

It’s not what you know, it’s who you know, so get networking!

what makes a great business idea
What makes a great business idea?

A good idea – Somebody needs/wants it

A good market – Large and growing

A good industry – You can enter (with an advantage)

A great team – Find the right people (they might not be your friends)