Eyewitness to history.
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“One hundred thousand people flocked into the showrooms of the Ford Company in Detroit; mounted police were called out to patrol the crowds in Cleveland; in Kansas City so great a mob stormed Convention Hall that platforms had to be built to lift the new car high enough for everyone to see it.”
- Charles Merz
In December 1927 the American public clamored to see the Ford Motor Company’s new Model A automobile. Ford had kept the new design secret, and public excitement grew in the days before its unveiling. This interest was heightened by a massive advertising campaign that featured a five-day series of full-page newspaper ads costing $1.3 million The prosperity of the 1920s increased the spending power of many families and allowed them to purchase the wide variety of new products being produced by American industries. These products transformed Americans’ lives, changing the way they worked, socialized, and ran their households.
Does this remind you of anything from our present society????
Increased Worker Wages
Hmmm…how do I make cars more affordable?
I can apply scientific management and a new production method called the assembly line