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“Excellence in Brand Management”. Company Overview – 2011. Why IFA?. The members of the IFA Sales Team are all successful executives with years of experience in the Specialty, Natural and Confection Food industry Major consumer packaged goods experience.

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excellence in brand management
“Excellence in Brand Management”

Company Overview – 2011


why ifa
Why IFA?
  • The members of the IFA Sales Team are all successful executives with years of experience in the Specialty, Naturaland Confection Food industry
    • Major consumer packaged goods experience.
    • Expertise in grocery, natural, drug, mass and convenience
    • A critical mass of sales resources to help our clients successfully fulfill their potential sales.
  • The owners of IFA are committed to the long term success of IFA, resulting in a vested interest in building your brand to its fullest potential
  • We assist in directing clients toward brand strategies that result in positive business outcomes
  • With a focused portfolio IFA can:
    • Develop a sales plan which calculates the sales potential for a client, demonstrating success
    • Focus on increasing sales
    • IFA can cover more sales opportunities and help you stay within sales budgets, reducing cost
    • Menu of services – IFA has options


our sales network
Our sales network
  • Our broker network is anchored by NS Sales nationally, as well as other strong brokers in the marketplace
  • NS Sales covers our national natural sales efforts, as well as some of specialty grocery markets
    • NS Sales, owned by Acosta, the nations largest food broker.
    • Employs over 400 associates that cover retailers from store level
    • Truly national, professional coverage
    • IFA has a long successful relationship with NS Sales and their senior management.
  • Together with our broker network we have strong alternate channel coverage as well.
    • C-Store Business
      • Regional
    • Drug
      • Rite Aid, CVS, Walgreens
    • Mass
      • Target, Big Lots, Tuesday Morning


IFA Sales coverage of the US market

Mike Wheeler VP Sales Midwest US

Minneapolis, MN

Don Cook President & CEO, Sales Eastern US

Lancaster, PA

IFA Corporate Office

Morristown, NJ

Dale Lucas VP Sales Western US

Sonoma, CA

Gregory Figueroa COO & CFO – IFA Corporate Office

Dallas, TX


specialized focus in areas to increase sales
Specialized focus in areas to increase sales
  • Analysis
    • Utilizing syndicated data
    • Sales to customers
    • Target specific retail opportunities
  • Planning
    • By broker
    • By distributor
    • By retailer
  • Selling
    • Managing broker network
    • Selling retailers
    • Trade Show Activities
  • Follow-up Activities
    • Regular review with clients about progress in the market
    • Category Review schedules and appointments, when available


ifa brand representation advantages
IFA Brand Representation Advantages
  • Full salesreporting provided monthly:
    • Sales by customer
    • Conference call with the sales team
  • Open book financial reporting provided:
    • Promotional Spending
    • Slotting
  • Comprehensive brand coverage at Food Shows, resulting in savings in booth cost, personnel and time
    • Some of the shows that IFA will participate in:
        • Fancy Food – East and West
        • Natural Expo – East and West
        • Many major distributor shows – Market Centre, DPI, Kehe, Millbrook, Haddon House
  • Structured communication with clients to maintain relationships
  • Increased sales coverage throughout the United Sates


ifa new client evaluation process
IFA new client evaluation process
  • IFA partner meeting to discuss your brand
  • Full market assessment
    • Retail
    • Distributor
    • Alternate channel possibilities
  • Sales plan with retail targets by distributors
  • Schedule activities
    • Determine upcoming category reviews for retailers with published schedules
    • Trade show plans
    • Conference call schedule
    • In field work with IFA sales team


ifa is the right choice for brand excellence in the us
IFA is the right choice for brand excellence in the US
  • Extensive Industry Knowledge
  • Focused Portfolio
  • Successful Sales Network
  • Alternate channel capabilities
  • Professional planning process
  • Structured communication with clients
  • Proven success