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Immersive Empathy: Enhancing the Hawaiian Experience

Deepen the local Hawaiian experience for visitors by empathizing with locals. Learn to mirror emotions, understand needs, and frame problems uniquely through user insights. Capture stories, feelings, and actions. Reflect, discover, and innovate with empathy.

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Immersive Empathy: Enhancing the Hawaiian Experience

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Presentation Transcript

  1. What Are We Actually Doing These 2 days?

  2. Deepen the local Hawaiian experience for visitors.

  3. Cultural Experiences Environmental Experiences

  4. How do visitors experience Hawaii? How do locals experience Hawaii?

  5. Deepen the local Hawaiian experience for visitors.

  6. empathize: what?

  7. empathize: what? When you feel what the other person is feeling. When you can mirror their expression, their opinions, and their hopes.

  8. empathize: what? When you feel what the other person is feeling. When you can mirror their expression, their opinions, and their hopes. Talk Story

  9. empathize: why?

  10. Look for needs that are meaningful to THEM, not to you.

  11. empathize:why? to discover people’s expressedand latent needs so that you can meet them through your design solutions.

  12. empathize:how?

  13. empathize:how? without judgment with a beginner’s eyes with curiosity optimistically respectfully

  14. empathize:how? • immerse • observe • engage

  15. immerse yourself in the situations and experiences your user has

  16. empathize:how? • immerse • observe • engage

  17. observe what your user is doing, how s/he is doing it, and what prompted the behavior

  18. what :: how :: why whatis this person (or persons) doing? Notice what is happening both with the person and the context he/she is functioning within. how are they doing it? pretend you are describing the picture to someone not looking at it. whyare they doing it this way? take a guess. start to form a story. then ask.

  19. empathize: how? • immerse • observe • engage

  20. empathize:how? seek stories talk about feelings ask “why”

  21. Questions: “Tell me about the last time you…” “What was the best…” “What was the worst… “And why is that?” “Can you tell me more about that?”

  22. empathize is NOT: Thinking you are a user and can design from your experience Asking your user to design for you

  23. empathize:how? seek stories talk about feelings ask “why” capture your findings

  24. define: what? construct a point of view, a unique, concise reframing of the problem that is grounded in user needs & insights

  25. Focus on individuals

  26. OXO Good Grips

  27. define: how? come together and understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view

  28. space saturation

  29. Thoughts Quotes Feelings Actions

  30. Thoughts Quotes Nuggets “HUH.” Feelings Actions “WHOA.” “THIS IS IMPORTANT, BUT I DON’T KNOW WHERE IT GOES YET.” “THAT WAS SURPRISING.”

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