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JANUARY

Supermarket Priority Calendar – TRI 1. JANUARY. FEBRUARY. MARCH. APRIL. Bud Light. Bud Light. Bud Light. Bud Light. Snyder’s Pretzels March Hoops. Red Baron Pizza Super Bowl. Bud Light New Product Introduction. Tostitos Cinco de Mayo. Doritos Super Bowl.

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JANUARY

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  1. Supermarket Priority Calendar – TRI 1 JANUARY FEBRUARY MARCH APRIL Bud Light Bud Light BudLight Bud Light Snyder’s Pretzels March Hoops Red Baron Pizza Super Bowl Bud Light New Product Introduction TostitosCinco de Mayo Doritos Super Bowl Tyson Wings March Hoops Tyson HotPrepared Wings Red Baron Pizza March Hoops ULTRA ULTRA ULTRA ULTRA ULTRA ResolutionsBaked Lays-Rold Gold Pretzels ULTRA Beringer Wine ULTRA Beringer Wine Budweiser Budweiser Select 55 Budweiser MLB Opening DayJohnsonville/Kingsford Budweiser Big Game Johnsonville Brats Select 55 Snyder’s Pretzels Program Budweiser Racing Stella Artois Stella Artois Stella Artois Stella Artois Stella Free Chalice MIR Program Stella Cannes Film Festival Stella Free Chalice MIR Program Stella Valentine’s Day Chocolate Program Shock Top Shock Top Shock Top Snyder’s Flavored Pieces Shock Top Lemons & Fresh Fruits

  2. Supermarket Priority Calendar – TRI 2 MAY JUNE JULY AUGUST Bud Light Bud Light Bud Light Bud Light/Lime Tostitos Program (7/16-8/19) Ruffles Memorial Day Program (5/7-6/10 Doritos July 4thProgram (6/11-7/15) Doritos's July 4thProgram (6/11-7/15) Bud Light Lime Bud Light Lime Bud Light Lime ULTRA Fresh Lime and Fruit Program ULTRA Water Program (7/9-8/12) Grilled Chicken Program Patio Furniture Program ULTRA ULTRA ULTRA Budweiser Budweiser Johnsonville/Kingsford Program (8/20-9/30) ULTRA Rold Gold Program (5/7-6/10) ULTRA Watermelon Program (6/11-7/15) ULTRA Water Program (7/9-8/12) Budweiser Budweiser Budweiser Stella Artois Budweiser Johnsonville Program (6/18-7/15) Budweiser Johnsonville Program (6/18-7/15) Budweiser Johnsonville/Kingsford Memorial Day Program (4/15-6/3) Summers End Lobster and Wine Program (8/1-9/30) Stella Artois Best Of Belgium Shock Top Shock Top Cannes Gourmet Popcorn Program (4/1-5/30) Celebrate Belgian Beers (5/28-7/15) Summer Oranges Summer Oranges Shock Top Shock Top Best Of Belgium & M6 M6 Celebrate Belgian Beers (5/28-7/15) Build A Case Program (7/15-9/3) Build A Case Program (7/15-9/3)

  3. Supermarket Priority Calendar – TRI 3 SEPTEMBER OCTOBER NOVEMBER DECEMBER Bud Light Bud Light Bud Light Bud Light Doritos's NFL Kick Off Tostitos Program Doritos Program ULTRA ULTRA Select 55 Select 55 ULTRA Beringer Wine Program ULTRA Beringer Wine Program Shock Top Shock Top ULTRA ULTRA Fall Pumpkin Program Fall Pumpkin Program Budweiser Budweiser Budweiser Budweiser Budweiser Holiday Turkey/Hams Budweiser Holiday Turkey/Hams Stella Artois Beck's Stella Artois Stella Artois Wine MIR Wine MIR Johnsonville Brats • Mission 6 Celebrate With Belgian Beers Celebrate With Belgian Beers Belgian Beer MIR (11/19-12/31) Belgian Beer MIR (11/19-12/31) Build A Case Program

  4. Supermarket - Beer & Food Pairing Priority Calendar JANUARY FEBRUARY MARCH APRIL • Bud Light Lime • Meat, Pork, Chicken, Seafood • Location: Meat • Landshark • Seafood, Salsa, • Tortilla Chips, Taco Shells, • Produce, Guacamole, Limes, • Cheeses, Avocados • Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept. • Select 55 • Seafood/Chicken • Location: Meat/Seafood Dept • ULTRA Fruit – Fresh Produce • Location: Fresh Fruit & Produce Dept • ULTRA • Seafood /Chicken • Location: Meat, Seafood Dept. • Bacardi Silver - Fresh Fruit • Location: Fresh Fruit & Produce Dept • Bud Light Lime • Fresh Fruits / Produce • Location: Produce Dept. • ULTRA Fruit - Fresh Fruit • Location: Fresh Fruit & Produce Dept MAY JUNE JULY AUGUST • Select 55 • Seafood, Meat, Chicken, Pork, Sauces and Seasonings • Location: Meat Dept.. • Landshark – • Shrimp, Seafood, Seasoning, Spices or Sauces • Location: Meat Dept • Select 55 • Meat, Pork, Chicken, Seafood • Location: Meat Dept, Perimeter Aisle • ULTRA • Fresh Fruit and Produce • Location: Seafood Dept, Perimeter Aisle, • Landshark • Meat, Chicken, Pork, Seafood • Location: Meat Dept, Perimeter Aisle • Bud Light Lime • Fresh Fruits & Produce • Location: Seafood Dept, Perimeter Aisle, • Bud Light Lime • Meat, Chicken, Pork, Seafood • Location: Fresh Fruit & Produce Dept. • Select 55 • Fresh Produce, Fruits, Vegetables, Nuts • Location: Meat Dept SEPTEMBER OCTOBER NOVEMBER DECEMBER • Bud Light Lime • Seafood, Salsa, Tortilla Chips, Taco Shells, Produce, Guacamole, Limes, Cheeses, Avocados • Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept • Landshark • Fresh or Frozen Pizza • Location: Perimeter Aisle • Shock Top • Fall Fruits, Vegetables, Nuts, Nutmeg, Produce, Fire Logs, Fire Starter Logs, Breads or Fall Baking Items including Pieces, Pie Crust or Pie Filling Winter Warmth • Location: Produce, Perimeter Aisles, Seasonal Aisles • . • Select 55 • Steak, Seafood, , Sauces, Spices, Seasonings • Location: Perimeter Aisles, Seasonal Aisles

  5. Supermarket – M6 Rack Rotation Calendar JANUARY FEBRUARY MARCH APRIL • 6 Pack Rack Rotation • Feature Brands • Shock Top • Save $3.00 instantly on the purchase of fresh oranges, limes. Lemons and other fresh fruits with the purchase of two (2) Shock Top 6-Packs • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Shock Top • Save $2.00 instantly on the purchase of two (2) Shock Top 6-Packs • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $2.00 instantly with the combined purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe • Rack Placement Must • Be Incremental Locations MAY JUNE JULY AUGUST • 6 Pack Rack Rotation • Feature Brands • Beck’s • Hoegaarden or Leffe • Save $2.00 instantly on the purchase of two different 6-Packs of the following brands: Becks, Hoegaarden or Leffe • Rack Placement Must Be • Incremental Location • 6 Pack Rack Rotation • Feature Brands • Shock Top • Save $2.00 instantly on the purchase of two (2) Shock Top 6-Packs • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Shock Top • Save $2.00 instantly on the purchase of two (2) Shock Top 6-Packs • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. • Rack Placement Must • Be Incremental Location SEPTEMBER OCTOBER NOVEMBER DECEMBER • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. • Rack Placement Must • Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Shock Top & Becks • Save $2.00 instantly on the purchase of one bottle of Holiday Cream Liquer with the purchase of one Becks or Shocktop 6-Pack or larger. • Rack Placement Must • Be Incremental Locations • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $3.00 off the purchase of a bottle of wine with the purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe • Rack Placement Must Be Incremental Location • 6 Pack Rack Rotation • Feature Brands • Stella Artois • Hoegaarden or Leffe • Save $3.00 instantly on bottle of Gourmet Cheeses, Crackers, Dips, Dip Mixes, Spreads, Breads and Deli Meats with the purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe • Rack Placement Must • Be Incremental Location

  6. Supermarket Priority Calendar – Value Brands JANUARY FEBRUARY MARCH APRIL • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • White Castle IRC • Natural Light • Water/Ice/Cooler/Salty Snacks MIR MAY JUNE JULY AUGUST • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR SEPTEMBER OCTOBER NOVEMBER DECEMBER • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Cold Hard Facts • Old Wisconsin Meat Snacks IRC • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • Water/Ice/Cooler/Salty Snacks MIR • Natural • Old Wisconsin Meat Snacks IRC Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WI Natural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI • Programs Coupons To Force Ship To Wholesaler • Based On KAM Sell In Confirmations In Targeted States For Approved Retailers • No Cost To Region or KAM Budgets

  7. Supermarket Priority Calendar – Value Brands Natural Busch – Busch Light Busch /Busch Light Cold Hard Facts • Water/Ice/Cooler/Salty Snacks MIR • BP MIR - Save Up To $8.00: AZ-CA-FL-GA-MI-OH-SC-TN-WI • NBP MIR – Save Up To $4.00 AL-KY-MO-NC-NY* • * Natural Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar • Water/Ice/Cooler/Salty Snacks MIR • Busch BP MIR - Save Up To $8.00: CA-FL-IL-MI-MS-OR-WA • Busch NBP MIR - Save Up To $4.00: NY-VA • Busch BP LA MIR - Save Up To $4.00 • Busch Light BP MIR - Save Up To $10.00: IA-GA-NE-OH-SC-TN-WI • Busch Light NBP MIR - Save Up To $4.00 AL-KY-MO-NC • * Busch – Busch Light Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar Order These Programs Via Trimester • Busch /Busch Light Cold Hard Facts Brand • Initiatives • True Blue Work Reward – Proud Supporter Of American Worker • Busch Classic Can – Classic Rock Promotion • Order Via Trimester Order Window All Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WI Natural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI • Programs Coupons To Force Ship To Wholesaler • Based On KAM Sell In Confirmations In Targeted States For Approved Retailers • No Cost To Region or KAM Budgets 1970s Busch Bavarian Classic Can Primary & Secondary

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