How E commerce Business in USA Can leverage Mobile apps to grow in 2021. _ by Kalyani Tangadpally _ May, 2021 _ Medium

1. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Open in app Open in app Kalyani Tangadpally 7 Followers About How E commerce Business in USA Can leverage Mobile apps to grow in 2021. Kalyani Tangadpally Just now · 7 min read The sky is the limit for E-commerce businesses. People are shopping online today more than ever. This statement is true in all industries around the world. The power of the Internet allows you to reach customers anytime, anywhere, from any device. But the type of equipment you target them has a major impact on your success. Image Source: FuGenX It is no secret that mobile usage has taken over our lives. According to a recent study, 96% of adults in the United States own a mobile phone. 81% of the population owns a smartphone. Look around. Everyone has these devices glued to their hands almost 24/7. As a business owner, you need to recognize and accept this. How can you take this information to boost E-commerce sales? The answer is simple — your E-commerce store needs a mobile app. Your E-Commerce store will not reach its full potential only with the website. If you review the latest E-Commerce trends, you will quickly realize that everything is moving in the mobile direction. https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 1/9

2. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Read: Use Cases of AI in E-commerce Open in app IndiaNIC, Unified Infotech, Iflexion, Ziggle Tech, Maplebrains, Relevant Software, Selleo, Zealous System Using eCommerce apps is very convenient when shopping, especially if you do not visit the online store once. For starters, you do not need to remember the URL to access the store. Additionally, apps offer better security and speed compared to mobile browsers. Reasons, why Customers opting Mobile Apps #1. Shoppers prefer apps to mobile browsers The number of mobile device users today is higher than that of computer users. As a result, many companies have realized the need to make effective use of mobile media to attract customers. They establish new operations through websites and mobile application development in USA. While the lucky companies can use both mobile websites and the app, other companies will have to choose one of them. The choice between mobile apps and websites depends on their cost, purpose, and the audience they serve. https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 2/9

3. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Open in app Image Source: economictimes Also, there are many other reasons to change the mobile application for better than websites. #2. Mobile E-commerce apps boost customer loyalty Mobile apps have improved the lives of customers and redefined the customer experience by allowing them to take advantage of the following features: * Pay for their orders * Search and find the nearest store * Pre-order Image Source: knowband Integrating Mobile Pay and Loyalty Rewards These application features have brought about a behavior change when consumers now order and pay online as well. Such regulations go a long way in increasing customer https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 3/9

4. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium liking and loyalty to your brand. How much time do you save now by ordering ahead and not having to wait in line every time you need it? Open in app Features of mobile applications Push notifications and in-app applications Application personalization Visual search and image recognition This year advertisers need to increase their investments in mobile marketing and social media to reach consumers. While 50% of retailers place a high priority on the mobile shopping app for their omni channel strategies, 45% cite the sale of mobile plans to Shop gate as another key to their plans. Shoppers are willing to try new technologies such as augmented reality (AR), virtual reality (VR), and cashier-less checkout to improve their store experience, but retailers are lagging in providing them, the BRP Consulting survey said. Mobile apps have redefined the loyalty game for brands by providing flexibility, which leads to habit and you can think of Amazon Prime as a good example of this. How the brand feels to you is very important — and apps are becoming a very important digital touch point in the life cycle of customers. 3. Reduced Response time helps your business generate ROI An important factor affecting the adoption and use of mobile is application response time. This is especially true of expensive companies creating a mobile application due to its complex integration with back-end systems. https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 4/9

5. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Android / Iphone Mobile app development should balance the value it creates for the business to help it generate returns on cost investment. Open in app Image Source: mobileappdaily Slow response time reduces the value of any application and as a result, interrupts ROI adoption or usage. Faster response time improves mobile success in terms of employee and customer acceptance. Must check: How Much Does It Cost To Develop An e-Commerce App like Amazon? - USM Do you have a wonderful an e-commerce app development idea ? Or are you wondering how to develop an app like Amazon? If… usmsystems.com Mobile-centric APIs, caching mechanisms and some other good UI / UX practices can help achieve this. 4. Enhanced UX https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 5/9

6. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Personalization helps to provide a more unique and relevant experience to the customer. Whenever possible, personalize UX by maximizing user data to display relevant content and content in the app. Open in app Image Source: veritis(.)com For example, offer customers specific retail deals based on their location. If the experience is more aligned with user needs and preferences, they are more likely to continue to use the app. Stepping forward, including the username on the screen and in messaging, is an easy and effective way to personalize. Make sure only individual hyper-relevant content is displayed to each user for best results. Implementing too many push notifications or pushing inappropriate content can be very annoying. Creating an optimized Iphone / Android mobile application development in USAuser experience involves many aspects that work systematically to satisfy customers in reaching business goals. Optimal UX requires an innovative shift from traditional methods to mobile-specific thinking. With smaller screens, variations in device capabilities, and changing user behavior, mobile UX has a lot of potential for development. 5. Increased conversion rates for your E-commerce Business The exchange rate is one of the gold marketing metrics measured on most channels and it is no different for mobile. Mobile app conversions are beyond downloads; In fact, real conversions take place in the app when the engaged user changes the specified target. https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 6/9

7. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium As mobile apps become more productive, marketers feel they have no insight into optimizing their app experience to prompt purchases and other important conversions. Open in app Image Source: efusionworld(.)Com The most common of these insights is what your in-app conversion rate should look like. What businesses would you like to know, how well are customers currently converting, how can it be improved and where do we stand in the industry? To get started, we’ve explained where conversion rates are in the app today and what it means to your brand. #6. Low mobile shopping cart abandonment rate Image Source: wordstream A major problem in e-commerce is shopping cart abandonment. Convincing customers to add items to their carts is one thing, and guiding them through checkout is another. The average rate of incomplete purchases was 69.23%. There are many ways to combat https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 7/9

8. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium such issues in your E- commerce store, but you can also significantly reduce the number of users who quit when building an E-commerce app. Open in app Mobile apps have lower cart abandonment rates due to the simplified checkout process. Shipping and payment information is stored in the system, allowing customers to complete their purchases with one click. This allows customers to checkout faster without unnecessary distractions. Additionally, purchases are not completed when customers access the store to browse without knowing what they need. The desktop version promotes this behavior more than mobile apps. Customers who access your store through the app will make up their minds and be ready to buy. Break down the average shopping cart abandonment statistics. On desktop sites, 68% of customers leave your store after adding items to the cart. At the same time, mobile websites show the worst trend, with 97% of shopping carts abandoned. Check mobile app rates now — only 20% of in-app purchases are incomplete. You can decide for yourself what works best. If you need some help or we want to build it for you, reach out and let us know. We will be happy to provide as much help as you need. https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 8/9

9. 24/05/2021 How E commerce Business in USA Can leverage Mobile apps to grow in 2021. | by Kalyani Tangadpally | May, 2021 | Medium Open in app Mobile App In Ecommerce E Commerce Business Mobile App Ecommerce Ecommerce App Development E Commerce App Solution About Help Legal Get the Medium app https://kalyanitechblogs.medium.com/how-e-commerce-business-in-usa-can-leverage-mobile-apps-to-grow-in-2021-ce00161c8769 9/9