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Grow your Sales through the Online Channel with eCommerce Intelligence

Grow your Sales through the Online Channel with eCommerce Intelligence. Clavis Technology March 12 th , 2013 12.00pm EST. The changing nature of retail with the rise of Online. Demand. Purchase. Research. Evaluate. Fulfilment. Feedback. RetailNext , Forrester.

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Grow your Sales through the Online Channel with eCommerce Intelligence

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  1. Grow your Sales through the Online Channel with eCommerce Intelligence Clavis Technology March 12th, 2013 12.00pm EST

  2. The changing nature of retail with the rise of Online

  3. Demand • Purchase • Research • Evaluate • Fulfilment • Feedback

  4. RetailNext, Forrester

  5. Global - Ecommerce Sales Topped $1 Trillion for First Time in 20121 • CPG online increasing 25–30% annually to $32 billion in 20152. • 18% of households purchased groceries online in the past three months. • Global - Ecommerce Sales will Grow 18.3% to $1.298 trillion worldwide in 20131 • Average Online basket - $80 vs $30 Sources (1)e-Marketer (2) Nielsen

  6. Online Impacts Your Top Line

  7. Source: Sainsbury’s (UK top 4 grocery retailer) – Online makes a big difference Suppliers that focus on e-Commerce see very significant top line growth

  8. Maximize the Online Store Opportunity

  9. Promotion Compliance On-Shelf- Availability Product Assortment Placement Pricing Pack Information

  10. Demand • Purchase • Research • Evaluate • Fulfilment • Feedback Online Store • Promotions • Right place/time • No Barrier to Sale? • Top 5/10? • Reviews / Assortment • Consistency across chain • Feedback

  11. Grow Online Sales by 15-30% with optimized Assortment, positive First Moment of Truth (product available, with the right information and in a very visible “aisle”) & Compliance to Promotions • Uncover issues with your Brand’s identity. e.g., wrong/out of date images & product specific naming/branding issues • Ensure compliance to national & international regulations. e.g. EU Food Information Regulation

  12. Where to start

  13. Start with 3-5 Online Stores in one geography • Focus initially on the basics, e.g., • 100% of products have an Image • Consumer friendly descriptions • Eliminate out of stocks • Full and clear product details • Deploy to several key brands/categories and reapply – set clear targets for the organization • Share with e-tailers, fix broken work processes, grow business together • SCALE – byOnline Stores, Markets and Metrics

  14. Retail landscape is changing as never before eCommerce will have a significant impact on your Top Line Opportunity to audit and optimize the online channel to: Contact Clavis Technology Today to get your Online Store Program Started Today: e: info@Clavistechnology.com t: North America +1 800-693-9591 T: EMEA +353 1881 8580

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