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The New Reality for Public Institutions

Paul Hamborg , Enrollment Research Associates, TX Michael Kabbaz , Miami University, OH Kevin Kucera , Eastern Michigan University, MI Kimberly Scranage , Shepherd University, WV. The New Reality for Public Institutions.

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The New Reality for Public Institutions

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  1. Paul Hamborg, Enrollment Research Associates, TX Michael Kabbaz, Miami University, OH Kevin Kucera, Eastern Michigan University, MI Kimberly Scranage, Shepherd University, WV The New Reality for Public Institutions

  2. Part 1: Enrollment Management Issues and Trends for Public Universities

  3. Changing State Funding Formulas • The traditional approach for allocation of funding has been on an enrollment basis • For example, in 2009 the State of Ohio provided about a $4,500 state subsidy per enrolled student • The new approach in many states is to provide some or all funding based on retention, course completion, or graduation • For enrollment managers, this approach changes the incentives of who to enroll and how many students to enroll

  4. Enrollment Scenario – Option 1

  5. Enrollment Scenario – Option 2

  6. Option 1 vs. Option 2 Results

  7. Part 2: Institutional Case Studies

  8. Miami University Overview • Located in Oxford, Ohio • Founded in 1809 • Public university with a primary focus on teaching undergraduates • A residential campus located in a quintessential college town • Approximately 15,000 undergraduates, and 2,000 graduate students • #37 public University, #3 for its commitment to undergraduate teaching (U.S. News) • For 2012–2013, the cost of tuition, fees, room, and board for Ohio residents is $24,143. The cost for non-Ohio residents is $39,707. • Division I Athletics

  9. Internal Miami University Environment • Net Tuition Revenue vs. Institutional Priorities • Endowment • Politics • Enrollment Management External State Subsidy Reduction Demographic Shift Competition State and Federal Politics Academic Quality vs. Time to Graduation Cost Bond Rating Agencies Increased Expectation of Transparency Economy

  10. Conflicting Enrollment Goals at Miami University

  11. EASTERN MICHIGAN UNIVERSITY Ypsilanti, Michigan ENROLLMENT DIVERSITY States: 44 Countries: 79 Eastern Michigan University was selected as on of the “Best of the Midwest” by Princeton Review for the tenth consecutive year OUR ENROLLMENT Undergraduate Students: 18,569 Graduate Students: 4,772 Freshman Class: 2,595 Transfers: 2,067 OUR COLLEGES College of Arts & Sciences College of Business College of Education College of Health & Human Services College of Technology

  12. Enrollment Results, Fall 2010-2012

  13. Internal Culture • Change agent • Building internal relationships • Publications • Redesign admit letter • Redesign financial aid award letter • Scholarship Programs • Complete redesign of merit scholarship program • Introduction of “Education First Opportunity Scholarship”

  14. Education First Opportunity Scholarship • Michigan & Ohio residents only • Pell eligible • Minimum 3.0 GPA and 20 ACT • Full tuition & general fee coverage (30 hours) • Pell grant applied first EFOS makes up the difference • Renewable (4 years) with 30 credits annual, 3.0 EMU GPA • File FAFSA by March 1st

  15. Financial Aid Budget • Introduction of a four-year net revenue model in collaboration with B & F • Significant discussion on the student mix: Freshmen, Transfer, Graduate • Technology • Introduced the activation of the Banner auto-admit admissions module • Introduced outsourced phone calls to strategically qualify applicant pool • TRUEMU Campaign • Participated in development of campaign • Focus on “Value Added” proposition

  16. {FirstName}: First, a personal welcome and congratulations. The College of Arts & Sciences is home to eighteen outstanding academic programs. I want to let you know how pleased I am that you are considering enrolling at EMU. Our Pray-Harrold facility features $42 million of renovated state of the art classrooms. Our Mark Jefferson facility features $90 million of renovated science and laboratory classrooms. Our faculty will engage students with a strong emphasis on pre-work and career experience. Our Undergraduate Symposium will give you the opportunity to work directly with faculty on research projects. Have fun with Mock Trial, Forensics Club, or many other opportunities for academic extracurricular learning. Welcome!

  17. More: Scholarship Programs

  18. Shepherd University Overview • Located in historic Shepherdstown, West Virginia • 70 miles outside of Washington, D.C. and Baltimore, Maryland • Public baccalaureate with master’s university • Undergraduate enrollment of 4,196 and graduate of 253, 60 percent in-state • One-third residential • 2012-2013 annual tuition for in-state ($5,834), out-of-state ($15,136) and average room/board ($8,424) • Division II athletics with 14 sports • One of 27 members of the Council of Public Liberal Arts Colleges

  19. Economics of Enrollment Net Revenue Enrollment Quality Residential

  20. Economics of Enrollment Average Academic Scores and First-Year Retention by Academic Index

  21. Economics of Enrollment Results of Scholarship Program Implemented Year 1

  22. Economics of Enrollment Year 1 Enrollment and Year 2 Projection

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