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2009 ALA/CONUS Store Director’s Conference Phoenix, AZ

2009 ALA/CONUS Store Director’s Conference Phoenix, AZ. July 9, 2009. Mr. Philip E. Sakowitz, Jr., Director and CEO. Savings. +. Service. =. Foot Traffic. =. Sales. Customer Savings.

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2009 ALA/CONUS Store Director’s Conference Phoenix, AZ

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  1. 2009 ALA/CONUS Store Director’s ConferencePhoenix, AZ July 9, 2009 Mr. Philip E. Sakowitz, Jr., Director and CEO

  2. Savings + Service = Foot Traffic = Sales

  3. Customer Savings Updated savings figures for commissary shoppers based on October 2008 USDA figures for retail grocery store food purchases consumed at home: X 31.1% average savings = – FAMILY of FOURsaves nearly$3,400annually – FAMILY of THREE saves more than$2,600annually – ACOUPLEsaves more than$2,100annually – SINGLESsaves nearly$1,200annually

  4. Customer Service • Commissary Customer Satisfaction Index (CCSS) • Patron Satisfaction 4.61 (out of 5.0) • American Customer Satisfaction Index (ACSI) • National average for commercial grocers: 76 • DeCA’s score: 76 • FDA Recalls • Above average for commercial grocers • Sustain Customer Savings • Benefit Value • Mandate: 30% • Actual: 31.1%

  5. Customer Service Training • Contract provides customized world class customer service • training to all DeCA employees • 1st Corporate training program ever • Dale Carnegie Training will provide training • 648 Classes – Some classes will be bi-lingual as needed • Training dates: Aug 1 – Sep 30, 09 • Consistent with our Agency goals of providing great • customer service • Builds on our strength of customer service • Good for the Customers and Good for the Employees • Significant for employees education and training

  6. Commissary Openings FY 2009 LocationTypeDate Richards-Gebaur, MO New Jan. 27, 2009 New Orleans, LA Interim store March 31, 2009 Saratoga Springs, NY New April 14, 2009 Dyess AFB, TX Re-opening April 21, 2009 Robins AFB, GA New May 28, 2009 Livorno/Camp Darby, Italy New June 5, 2009 Fort Drum, NY Re-opening June 30, 2009

  7. Commissary Construction FYLocationGrand Opening 2007 Chievres, Belgium Oct 2009 2008 New Orleans, LA Oct 2010 2008 Eglin, FL Dec 2010 2009 Fort Bliss, TX (BRAC) Jul 2011 2009 Fort Riley, KS (MILCON) May 2011 2009 Moody, GA Jul 2011 2009 Quantico, VA Aug 2011 2009 Fort Campbell, KY Oct 2011 7

  8. FY 2008 Customer Transactions + 1.5 Million Transactions! + 1.6%!

  9. FY 2009 Customer Transactions + 1.3 Million Transactions! + 2.0%! • Data current thru June 30, 2009

  10. FY 2008 Sales + $276 Million! + 5.0%!

  11. FY 2009 Sales + $ 186 Million! + 4.4%! • Data current thru June 30, 2009

  12. DeCA Has Improved Loyalty Among Their shoppers Compared to 2007, and WMSC Has Slightly Declined DeCA 2008 Annual State of the Business Source: Nielsen Homescan 2008 Cross Outlet Facts

  13. Strategic Planning Guard and Reserve On-Site Sales Partnerships/ Cooperative Efforts Corporate Communications Outreach Efforts Focus Areas Business Transformation Workforce Development Commissary Construction/ Build to Lease Initiatives Going Greener

  14. Social Media 42% Subscribe to an RSS feed 55% Have started their own blog Social Media 79% Of active users have read a blog 65% Have uploaded photos Title 59% Have joined a social network 85% Have watched video clips 14

  15. Increased Focus on the Commissary Benefit Awareness Army Wives Talk Radio Operation Homefront Accolades Received “Thank you for having the man on from the commissary (Mr. Sakowitz). I have been married 10 months and I am 4 months pregnant. My husband and I have been looking for ways to cut back In our expenses in anticipation of the baby's arrival. Neither me or Eric knew you could save so much at the commissary. I remember you said on the air that you are the coupon queen but I didn't know that you used them at the commissary.” “I went shopping last night at the commissary. WOW! I took my coupons, my shopping list and when I got home I had saved $14 in coupons and my total bill was $46 dollars less than Safeway! That is $92 a month we could have been saving all along! There should be a big billboard on every base!” Social Media - Outreach Your Text here Your Text here 15

  16. Guard & Reserve • FY 2008: 104 on-site sales generated • $4.5M in sales • 41,347 Guard & Reserve customers • FY 2009: 170 on-site sales scheduled (150 goal) • 116 events have been accomplished • $ 7.0M in sales • 62,180 Guard & Reserve customers

  17. Working in partnership with Industry Conduct meaningful dialogue and interchange of best business practices and processes Synergistic effort builds supply chain alliances and provides vehicle for developing collaborative innovations Developing Industry Interchange Training Program Excellence through integration of government/commercial processes to drive new business models Facilitates integrated multidisciplinary training opportunities across core functional areas with international companies Key element of our Talent Development Program 10 Industry Partners; 6–12 month assignments Industry Training Initiative Your Text here Your Text here 17

  18. Health & Wellness Education • Production & Distribution of“How to Conduct a Commissary Tour” DVD • Distribute DVD to DeCA regions, military and civilian dietitians • Continue to work with the DoD Nutrition Environment Enhancement Team for • health promotion and promotion of the benefit. • Target dietitians in the War College • Outreach about the benefit and health promotion • The Navy Health Promotion Course • The Air Force Health and Wellness Centers • Kit will be available on www.commissaries.com 18

  19. Partnerships - USDA • • DeCA is a Federal partner in • promoting USDA’s initiative • to DoD community • DeCA and its industry • partners to promote • healthier eating habits in • commissaries • Children, military members, • seniors targeted for • reminders on healthy eating • options

  20. Future DOD Budget Scrutiny Competition 4 Factors The Economy Relevance Together, We Will Meet Every Challenge

  21. OMB Memo • OMB Memo, June 11, 2009, Planning for the President’s FY 2011 Budget and Performance Plan • Administration’s Goal: Build a transparent, high-performance government capable of addressing the challenges of the 21st century. • Four deliverables from federal agencies: • Identification of limited number of high-priority performance goals • Submission of the FY 2011 Budget • Steps to reform agency hiring processes • Steps to improve employee satisfaction and wellness

  22. Fiscal Accountability • Audited Opinion of Financial Statements • Clean Audit Opinion —7th straight year • Internal Controls over Financial Reporting • In Top three inDoD for FY 2008 Statement of Assurance for Internal Controls • Commercial Services Mgt (formerly Competitive Sourcing) – "The Omnibus Appropriation Act prohibits funding A-76 during FY 2009." • Constant Dollar Decline!

  23. Commissary Operations Cost FY 2000-2009 FY 2000 Constant Dollars ($M)

  24. Our Heraldry

  25. "The Commissary - It's Worth the Trip"

  26. Thank You

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