Impression Formation. We form impressions of people rapidly so we need to make short cuts Central Traits - Honesty, friendliness, meanness, happiness, introverted, extroverted- traits that are stable across time. Peripheral Traits - Personality traits which are affected by central traits.
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How judgements can
Refers to the kind of information we generate about a person based on a positive or negative factor.
Through our own experiences we develop our own theories of what people are like.
Stereotyping is based upon thought processes:
Differences between groups.
Similarities in the same group.
14 & 15 yr old boys assigned to groups by toss of coin
Each told if they awarded points to their group the other group automatically got the same points +2.
Results: Participants chose pairings which created biggest difference in points between their own and other group ( 7 points for us 1 point for them!)
Supporting Tajfel idea that we will discriminate against out groups.