slide1
Download
Skip this Video
Download Presentation
GROUP MEMBERS: Trinh Thi Minh Hang, s3210090 Le Minh, s3160649

Loading in 2 Seconds...

play fullscreen
1 / 18

GROUP MEMBERS: Trinh Thi Minh Hang, s3210090 Le Minh, s3160649 - PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on

SERVICE QUALITY – GROUP PRESENTATION. ----------------------------------------------------------------------------------------------------------------------------------------------------------------. AL FRESCO RESTAURANT.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'GROUP MEMBERS: Trinh Thi Minh Hang, s3210090 Le Minh, s3160649' - kalare


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
SERVICE QUALITY – GROUP PRESENTATION

----------------------------------------------------------------------------------------------------------------------------------------------------------------

AL FRESCO

RESTAURANT

----------------------------------------------------------------------------------------------------------------------------------------------------------------

  • GROUP MEMBERS:
  • Trinh Thi Minh Hang, s3210090
  • Le Minh, s3160649
  • Nguyen ThiHoai Phuong, S3298409
  • Giang Nguyen Phuong Hai, s3311542
  • Dinh Tran NhatThanh, s3309933

LECTURER:Ms. Nguyen AnhThu

GROUP 2

slide2
HISTORY & BACKGROUND

----------------------------------------------------------------------------------------------------------------------------------------------------------------

I. HISTORY

  • First operated in Hong Kong in 1992
  • Born in 1996 in Hanoi and then be present in Ho Chi Minh in 2003

II. COMPANY’S SERVICE PRODUCTS:

  • Food and beverage,
  • especially Mexican & Italian food

The Al Fresco’s Group Vietnam

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide3
TARGET MARKET & STRATEGY

----------------------------------------------------------------------------------------------------------------------------------------------------------------

  • Focus Strategy: Fully focused (Service & Market focused)
    • Categories of Services: People Processing

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide4
POSITIONING MAP

----------------------------------------------------------------------------------------------------------------------------------------------------------------

HIGH PRICE

Pacharan

Vasco

Mexico Lindo

Le Sud Gaudir

Al Fresco

LOW VARIETY OF FOOD

HIGH VARIETY OF FOOD

Lahabana

La Cantina

LOW PRICE

slide5
CUSTOMERS SERVICE ENCOUNTER

----------------------------------------------------------------------------------------------------------------------------------------------------------------

EMPHASIZES ENCOUNTERS WITH SERVICE PERSONNEL

HIGH

AL FRESCO

EMPHASIZES ENCOUNTERS WITH PHYSICAL SERVICE ELEMENTS

LOW

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide6
SERVUCTION SYSTEM

----------------------------------------------------------------------------------------------------------------------------------------------------------------

Table, room

Reception

Kitchen

Parking

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide7
FLOWERS OF SERVICES

----------------------------------------------------------------------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide8
BRANDING

----------------------------------------------------------------------------------------------------------------------------------------------------------------

  • Al Fresco restaurant is a small, mono brand inside the Al Fresco group

Hanoi's Community Produced Local Guide

Diachiso

The Al Fresco’s Group Vietnam

Bua An Viet

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide9
PLACE - SERVICE DELIVERY

----------------------------------------------------------------------------------------------------------------------------------------------------------------

  • CUSTOMERS VISIT SERVICE SITE
  • Number of restaurants: 6 in HCMC, 1 in Hoi An, and 7 in Hanoi
    • Operating hour: Every day 8:30 am – 11 pm (Except national holidays)
    • Customers can either stay or do take-away
  • II. SERVICE PROVIDERS GO TO CUSTOMERS
  • Menu available on website with call number
  • Seven days a week 8:30 am – 11 pm
  • Free delivery within 5km of restaurant
    • → Use of personal channel

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide11
PROMOTION

----------------------------------------------------------------------------------------------------------------------------------------------------------------

COMMUNICATION STRATEGIES

  • Advertising
  • Sales promotion
  • PR

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide15
PRICING APPROACH

VALUE-BASED PRICING

----------------------------------------------------------------------------------------------------------------------------------------------------------------

QUALITY AND VALUE

  • Australian fresh ingredients
  • Mexican or Italian recipes
  • High-quality and distinctive taste
  • Well-trained staff
  • Free delivery
  • Serving All day

PRICE RANGE

  • Foods: VND 60,000 – 300,000
  • Desserts & Drinks: VND 35,000 – 100,000
slide16
GOOD VALUE PRICING

SAME VALUE FOR LESS PRICE

----------------------------------------------------------------------------------------------------------------------------------------------------------------

HIGH-LOW PRICING

  • Frequent Promotion
  • Lower price if buying ‘larger-than-life’ portions

VIP Cards

slide17
RECOMMENDATIONS

----------------------------------------------------------------------------------------------------------------------------------------------------------------

  • Parking lot should be wider and separated from restaurant
  • Improve hospitality communication:
    • Train staff to be more friendly
    • Change toilet location
    • Establish feedback areas on restaurant & website
  • Provide more links via Advertising and PR
    • Official Commercial
    • Facebook, Blogs, Online and Print newsletters

----------------------------------------------------------------------------------------------------------------------------------------------------------------

slide18
REFERENCES

----------------------------------------------------------------------------------------------------------------------------------------------------------------

Anyarena, < http://anyarena.com/>, viewed 18 November 2011

Bua An Viet, , viewed 18 November 2011

Diachiso, , viewed 18 November 2011

Hanoi's Community Produced Local Guide, , viewed 18 November 2011

La Cantina Saigon, < http://www.lacantinasaigon.com>, viewed 18 November 2011

La Habana, , viewed 18 November 2011

The Al Fresco’s Group Vietnam, < http://www.alfrescosgroup.com/en>, viewed 18 November 2011

LeSudGaudir, < http://lesudgaudir.com.vn>, viewed 18 November 2011

Pacharan Tapas & Bodega Saigon, < http://www.pacharan.com.vn>, viewed 18 November 2011

Vasco’s Bars & Restaurants, < http://www.vascosgroup.com>, viewed 18 November 2011

Vietnammm, < http://www.vietnammm.com/vn/restaurants/mexico-lindo>, viewed 18 November 2011

----------------------------------------------------------------------------------------------------------------------------------------------------------------

ad