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DSM Corporate Communications: Unifying Integrity & Transparency

Presenting DSM Corporation's communication strategies to inform, comply, and engage with employees, investors, and media, emphasizing unity, integrity, and transparency.

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DSM Corporate Communications: Unifying Integrity & Transparency

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  1. Corporate Communications PresentationAnnie BlewettAnsa EdimDavid RosenbergKimberly Seese

  2. Our Objectives • To inform employees of the company’s direction • To have employees comply with the Code of Ethics • To better inform investors of our reports and filings • To communicate with and reach out to the media concerning company happenings

  3. Our Messages • We are a unified corporation • Integrity is key to our business • We value transparency in all our relationships

  4. Our Tactics Welcome to DSM Corporation Home of MATCO and Tranquil

  5. Employees • A bi-monthly status report video from CEO • Subtitled into different languages • Keeping it internal/in-house = cost effective Why? • Keeps employees informed and united • Relevant videos can be featured on Media page as well

  6. Code of Ethics • Situational Q & A interactive video quiz • Certification within 30 days • Features our diverse employees across the globe • Features subtitles in several languages • Thirty-minute group certification sessions • E-mail reminders • Training sessions and video tutorials • Upon completion, employees will sign a Social Media Policy and Agreement Why? • All employees will be uniformly educated about company policies. • Investors and the media are assured the company ethically operates across the globe.

  7. Investors • Company Overview • Annual reports • SEC Filings (10-Ks and 10-Qs) • Stock Charts • Archived earnings webcasts and transcribed conference calls with CEO and analysts Why? • IR is the marketing for our stock • The more investors know, the better they can invest • Shapes corporate reputation • Good IR protects our valuation and helps to maintain a stable stock price

  8. Media • Online Newsroom • Press releases • Product releases • Upcoming events • Relevant media Why? • Bridge to communicate company values to other publics • COE certification process • Diversity and global presence • Our reputation depends on media coverage • Leading presence in products we manufacture

  9. Summary Our initiatives will… • Form better relationships • Increase transparency • Centralize company information • Create unity under the Code of Ethics • Build confidence in the brand

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