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Discover how a top-spending laser hair removal company achieved great exposure and over 200 qualified leads through a strategic station promotion. Be inspired to elevate your business today!
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Laser Hair Removal Company By: Keriann Worley
Sales/Business Goal • Client is one of our top spenders and consistent advertisers. • Client was high maintenance and always looking for large promotions that could generate them lots of leads. • They were not interested in only name mentions. • Client had been involved in several promotions throughout the years that did not generate them leads or “qualified” leads they were looking for.
Solution • I wanted to tie them into a big station promotion that would get a ton of exposure. • Our Hottest Mom contest always delivered an enormous amount of page views and a lot of attention from our listeners. • I made this client the Title Sponsor. • They had enormous exposure on Air and on our Web. • We created an “opt-in” opportunity on our web site if they wished to be contacted by the client to receive their 20% off any laser hair removal packages.
Results Client loved the on air and on line exposure they received from this popular promotion. Client noticed a huge jump in hits on their web-site throughout the flight of the promotion. More importantly, client received over 200 “qualified” leads. End Result: Client asked to be part of this promotion every year!