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The Business of Android Apps Development. Reference: Mark Rollins. Mobile!!!. Content!!!. Why Mobile Content?. User Device & Network Technology Evolution. Mobile Device Penetration. Source: Tomi Ahonen Consulting '7th Mass Media in 2008' .

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slide6

Mobile Device Penetration

Source: Tomi Ahonen Consulting '7th Mass Media in 2008'

By October 2010, there are 5,282 billions mobile handsets in the world (77% world population)

Source: ITU

slide9

User Lifestyle

Source: Multi-service Trend for Mobile Broadband Network, IndarAtmanto

types of mobile content
Types of Mobile Content

Games

Application

Images/Wallpaper

Music

Streaming

Video

Social Networks

RBT

Quiz, Contest

top mobile content in indonesia content provider s perspective
Top Mobile Content in Indonesia (Content Provider’s Perspective)

Source: Manuel Irwanputera, Creative Mobile Business: Innovative Creation & Market Perspective

top mobile content global
Top Mobile Content (Global)

US$ Million

Source: Informa Telecoms & Media

trend in mobile content advertisement
Trend in Mobile Content: Advertisement

TOP 5 Mobile Advertising

Indonesia is in second place as a country that managed to attract the attention of advertisers. With the achievement of an increase of 31% banner ad in this quarter, and the growing Internet users in Indonesia, this can become its own potential to create highly profitable mobile applications

Source : BuzzCity

Note :

* Jumlah tayangan iklan yang ditayangkan

slide18

Mobile Content Value Chain

APPLICATION

SERVICE

PROVIDER

CONTENT

PROVIDER/

AGGREGATOR

OPERATOR/PROVIDER

CONTENT

Owner/ CONTENT

DEVELOPERS

ENDUSER

SERVICE PROVIDER

NETWORK PROVIDER

the android application business1
The Android Application Business
  • May 2011,  3 billion applications downloaded, few months 30,000 free and paid applications.
  • Grew to 30,000 from 16,000 in exactly three months
  • On average, has had 100,000 downloads
slide21

free application and still make profits?

  • Angry Birds, by Rovio
    • 2 million Android downloads in the three days after its Android release, and 7 million Android downloads one month after that.
    • Still finding ways to make money on the Angry Birds franchise with spin-off applications, merchandise, and more
slide22

Massive amount of Android applications on the market  Application can get lost in the crowd and become very difficult to be noticed.

the origins of android
The Origins of Android
  • Bought by Google in August, 2005.
  • November 2007 announced the start of the Open Handset Alliance (OHA); HTC, Motorola, Samsung, Sprint, T-Mobile, and other big names
  • HTC Dream (also known as the T-Mobile G1) in October 2008
android vs ios
Android vs. iOS
  • iPhone was first unveiled a new sort of business model was established for consumer electronics.
  • Android may not currently have the high numbers that Apple has, but its market is evergrowing.
trend in mobile content android
Trend in Mobile Content: Android

Worldwide Smartphone Operating System (OS)

Market Share

in 2009-2015

Source : Gartner

slide35

In short, the Android market is presently booming, and if any software has a chance to eclipse Apple’s huge dominance over the app industry, it’s Android.

slide36

As a developer, you should know how Android compares to iOS at least at some level.

    • Apple iOS is a proprietary operating system, while Android is open source
    • Android uses the Linux kernel software for all of its versions. This is different from iOS, which works only on Mac products.
    • Android has no approval process when it comes to apps.